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Boots.com mobile commerce site sees 300,000 visitors within its first month

10/10/201110/10/2011 Julie Campbell

Within the very first month that Boots UK Ltd. ran its mobile commerce site, it managed to receive close to 300,000 unique monthly visitors. These are exciting numbers for any merchant advertising through e-commerce channels. Boots UK gave recognition to the growing number of people using the mobile web for the tremendous number of mobile visitors that stopped by the Boots.com mobile site. A spokesperson for Boots UK said that over the last year, there has been a notable rise in the number of visitors to their traditional website from…

What makes a website optimized for mobile?

09/18/201109/18/2011 John Montgallo

A standard website designed for a laptop or desktop computer has become a common site that most people can recognize. However, many website owners are now discovering that their sites need to be optimized for mobile if they wish to take advantage of that market, and they are wondering what is involved in making those changes. The primary issues involved are that mobile devices are less powerful, have slower internet connections, and have a smaller screen than standard PCs. This means that the layout of the website will need to…

Think small but go big! Top tips for mobile design…

05/28/201105/22/2011 L. Green

Statistics show that 77 percent of the world’s population owns a mobile device. In 2009 more than half a billion people accessed mobile internet, and usage is predicted to double within five years. Most business owners know how important it is now to have a mobile presence for their business. If you’re new to the mobile web concept, don’t worry; we’ll be covering a few of the basic practical points. If you have a regular website, there are several options and a few basic methods you can use to make…

Demographics of Mobile Shoppers May Surprise You

04/15/2011 John Montgallo

Mobile device usage is still rising and much of it is shopping. It isn’t just the typical user doing the surfing. A survey has shown that shoppers age 34 to 54 have increased over 140 percent in just over a year. Many people are realizing they can use their mobile device to comparison shop or look for better deals or product information. More and more people are discovering the power of mobile. It isn’t just a phone anymore; it’s a tool. Shoppers are more informed and if they aren’t sure…

One of the nation’s oldest retailers comes out a winner in today’s m-commerce world

04/10/201104/10/2011 Stephanie Beck

Shoppers can add another retailer to their mobile shopping list. One of the oldest clothing stores in the nation has gone high tech. Brooks Brothers have crossed over into the mobile media platform. This was a deliberate and tactical move to provide customers with easy access shopping and utilize the ever growing mobile industry. Brooks Brothers may be joining the wireless, high tech revolution, but they still won’t sacrifice the company’s core values of tradition, value and exceptional customer service. Their online shopping site has been fine tuned to give…