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How to Perfect the Augmented Shopping Experience

How to Perfect the Augmented Shopping Experience

Between near field communication (NFC) and QR codes, retail shopping is transforming. All it takes is a quick tap of an iPhone or Android and customers are introduced to the next generation shopping experience. The perfect augmented shopping experience combines the appeal of online shopping and traditional shopping. While consumers are quickly embracing the augmented shopping experience, retailers are missing the mark. “The ability to instantly get reviews and price comparisons while shopping has completely broken down … Read entire article »

Filed under: Augmented Reality, Fashion/Art, Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Social Media Marketing

Mobile Shopping – Is Your Business Ready?

Mobile Shopping – Is Your Business Ready?

Online shopping is growing fast right now. In fact here in the UK nearly 60% of all consumers have already made at least one purchase on the Internet. Now many of the industry insiders are closely watching the development of mobile shopping. As a growing number of people own smartphones and tablets through which they can browse the Internet on the move, it is expected that a lot of purchases in the near future will be … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, Mobile Payments

Adobe ceases efforts for mobile Flash

Adobe ceases efforts for mobile Flash

In a serious mobile battle that began back in 2007 when the iPhone was first launched and Steve Jobs announced that Flash could not be rendered on mobile devices due to the energy drain it causes to batteries, Adobe has finally admitted defeat and has stopped trying to pursue a mobile version of Flash. This announcement was made quietly and subtly on a blog post at Adobe. It equally announced that it will be directing its … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, United States

How Google Commerce Search will improve mobile shopping just in time for the holidays

How Google Commerce Search will improve mobile shopping just in time for the holidays

M-commerce is rapidly on the grow, especially in terms of shopping queries originating from mobile devices, and Google Commerce Search will only help to build on that experience. If there is one thing that consumers are demonstrating, it is that shopping and the use of their mobile devices goes hand-in-hand. It is changing the way that people shop, and they are looking for improved tools and resources to make the experience better, simpler and more effective. In … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends

Boots.com mobile commerce site sees 300,000 visitors within its first month

Boots.com mobile commerce site sees 300,000 visitors within its first month

Within the very first month that Boots UK Ltd. ran its mobile commerce site, it managed to receive close to 300,000 unique monthly visitors. These are exciting numbers for any merchant advertising through e-commerce channels. Boots UK gave recognition to the growing number of people using the mobile web for the tremendous number of mobile visitors that stopped by the Boots.com mobile site. A spokesperson for Boots UK said that over the last year, there has … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing