mobile facebook Archives

Social media marketing campaign from Marks & Spencer kicks it up

01/14/201401/11/2014 Stephanie Beck

The retailer has shown that it is becoming far more savvy in using this approach to connecting with consumers. Marks & Spencer has revealed its intentions to take an approach to social media marketing that is far smoother and that shows a greater understanding of the channel and the way that it can be successfully used. This is the next step in its overall increased investment in mobile and online commerce. The company is revealing that it is no longer a newcomer to the mobile and online advertising world and…

Mobile social media marketing will take off in 2014

01/10/201401/07/2014 John Montgallo

Currently campaigns are considered to be incomplete until they involve some level of social network. When it comes to today’s campaigns, everybody from the newest participants in the industry to those that have become experts over many years know that elements over Facebook, Twitter, YouTube, and other networks are vital to success, and now this is transitioning into mobile social media marketing, as well. A record number of Americans are now using devices such as tablets and smartphones for checking and leaving updates. Smartphone owners are using their devices to…

Social media marketing successes cause eMarketer to change its projections

12/22/201212/22/2012 Jesse Collins

The alterations are being made for mobile ad sales predictions due to the successes of Facebook and Twitter. eMarketer Inc. has announced that it is changing it social media marketing ad sales projections following notable successes from the smartphone and tablet versions of Facebook’s newsfeed and Twitters promoted products. The predictions now state that American mobile ad sales will experience 180 percent growth in 2012. This amount of growth will bring the U.S. social media marketing ad sales to $4.06 billion this year. This is an increase that is far…

Facebook to bring its Credits to mobile

08/01/201108/01/2011 Stephanie Beck

Facebook has announced its long anticipated intention to make its Credits currency available to services on mobile devices, and to sidestep app stores with HTML5 support. Though Facebook has taken its time to take a break into m-commerce, its platform will be expanding to include an app store as well as other mobile services. However, it is the Credits digital currency on mobile browsers that will permit content to be sold via mobile device by developers. This may divert smartphone and tablet users from Apple and Google, by providing them…