Partnership could expand loyalty programs in mobile commerce sector Sionic Mobile, a mobile commerce firm specializing in gifting and reward programs, has announced that it has entered into a new partnership with Liberty USA, supplier of beverage products. Together, the two companies will work to introduce Sionic Mobile’s loyalty services to Liberty USA’s 2,000 chain customers. Sionic Mobile’s ION Loyalty service is a cloud-based solution that is designed to connect merchants to mobile consumers, providing merchants more capabilities within the realm of mobile commerce. Mobile commerce is more than making…
Read MoreTag: mobile engagement
Mobile marketing generates engagement and interest
As this form of advertising enters the mainstream, companies are finding that it is vital to attracting consumer attention. With such a large number of different channels in which to do battle for the attention of consumers, companies are starting to rethink their strategies in order to include mobile marketing in the mix, in the hopes to stand out from the rest. A growing proportion of consumers are now carrying smartphones nearly everywhere they go. This has pressured marketers, retailers, restaurants, and other companies to embrace mobile marketing, which has…
Read More