Tag: mobile coupons

Mobile Commerce Round Up

Stephen Vagus
Mobile Commerce Round Up

This week in Mobile Commerce…   Below please find the notes and highlights we cover…   QR codes scanned daily by 2.75 million Americans Arbitron and Edison Research have released the results of a new study, which revealed that QR codes are being regularly used by a large number of smartphone owning Americans. The study found that in the United States, about 21 percent of smartphone users have scanned QR codes at least one time in their lives. The study also found that 25% of consumers accessed retailer coupons using…

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Mobile Website: Optimizing Websites to Work Better on Phones

Guest Post
mobile social media marketing

Make Your Site A Mobile Website One of the hottest discussions these days is about how websites can be designed to deliver optimum performance on mobile phones. To figure this out, you need to know what the differences are between a computers’ OS and that of the smartphones. Knowing these differences would enable you to make useful fixes which in turn would help your websites run smoothly on the addictive and ubiquitous mobile platform. Assessing Phone Performance Knowing how your website works on mobile phones right now will give you…

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Mobile marketing still seeing considerable spending

Stephanie Beck
Mobile Marketing statistics

By the end of this year, predictions are starting to show that growth in UK spending will be considerable. The mobile marketing environment has already become a vital part of the advertising and promotions efforts of businesses in most industries, and this will only continue to rise as the penetration of smartphones grows throughout the population. Business customers and individual consumers are relying on these devices to make their purchasing decisions. By the end of this year, it has been predicted that mobile marketing spending in the United Kingdom, alone,…

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QR codes get a boost from Boxtcode’s added touch

Julie Campbell
QR Code service

Four digits may make all the difference to where the barcodes have been lacking. Boxtcode, an Australian startup that has only just been launched, has opened with a bang, as it intends to change the world of QR codes by solving the issues relating to their limitations through its new location based mobile marketing tool. This new solution is designed to take away the struggles associated with these barcodes. The principle behind the new tool is quite simple. What Boxtcode is proposing through its use is the link between the…

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QR codes help mobile marketers to achieve a highly desirable goal

John Montgallo
QR Codes used in mobile marketing campaigns

Feeding instant gratification is a need for any marketing strategy, and barcodes suit that perfectly. If there’s one thing that mobile marketers know about consumers, it’s that instant gratification is always a win, and it is now being discovered that QR codes are helping to meet that need. These barcodes come with a promise that something appealing will occur right away. This is the concept of instant gratification and it is one of the most effective forms of mobile marketing that can be achieved. It can be extremely useful when…

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