UnionPay QR codes to launch in all 6 AsiaMalls next year

shopping mall unionpay qr codes

The quick response code based mobile payments will allow merchants to process smartphone based transactions. Starting in 2018, UnionPay QR codes will be available in all 6 AsiaMalls shopping mall locations across Singapore. This will give consumers the opportunity to use their smartphones to be able to make mobile payments within the shopping centers. The news was released in a memorandum of understanding (MOU) from AsiaMalls Management and UnionPay International. This new partnership represents the first one a global payment brand and mall manager have launched in a large scale…

Read More

Peel-off QR codes on shopping bags offer coupons to L.A. supermarket customers

qr codes shopping

Superior Grocers is now offering a unique new way for shoppers to be able to save money. A supermarket in Los Angeles called Superior Grocers has now launched a new promotion based on QR codes, which provides shoppers with peel-off barcodes that, when scanned, provide them with digital offers. These quick response codes are continually updated to make sure customers will always have fresh deals. Therefore, while the QR codes, themselves, may stay the same, when they are scanned by customers, the deals and commercials they see will provide them…

Read More

Online and mobile commerce are feeling the love

mobile commerce shopping

Now, more than ever before, people are looking to their computing devices to shop. According to the results of a recently published global study, mobile commerce is rapidly gaining in acceptance among consumers as they look to their smartphones and tablets for discounts, product reviews, associate assistance and shopping maps. The study also showed that shoppers enjoy using m-commerce location based features in-store. The shoppers using mobile commerce appreciate having WiFi available to them when they are shopping in a brick and mortar shop. The research was conducted by Zebra…

Read More

Mobile marketing using iBeacon location based technology seeing increasing use

Lord & Taylor location based mobile marketing

The SnipSnap coupon startup is successfully sending ads to smartphones through several large programs. As large retailers start to discover the importance of location based mobile marketing, partnerships such as the one that has formed between department store Lord & Taylor and SnipSnap are becoming increasingly commonplace. This particular agreement uses iBeacon technology to send mobile coupons and ads to shoppers in store. The two companies are working together in this mobile marketing pilot program as SnipSnap works to boost its location based advertising efforts at the department store. It…

Read More

Mobile marketing with coupons boosts spontaneous shopping

mobile marketing coupons - with QR code

Impulse purchases are on the rise at retailers who use discount couponing strategies over smartphones. Retailers have known for decades upon decades that if they offer a customer a great deal while they are in the store, they will be able to convince many people to make purchases that may not have been on their shopping lists, and now this concept is transferring over to mobile marketing. Supermarkets, for example, post their sale signs to draw consumers to buy more, but that works only when the sign is seen. Making…

Read More