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Research shows that 55 percent of women are willing to opt in for mobile discounts

Research shows that 55 percent of women are willing to opt in for mobile discounts

(adsbygoogle = window.adsbygoogle || []).push({}); A recent study performed by Ping Mobile has shown that 55 percent of women who use smartphones are willing to opt-in to a service in order to be provided with discount coupons and offers. The results produced by Ping Mobile, were drawn from the responses from American women from across the country, regarding their current use of coupons and the way that the feel about mobile coupons in general. People are already … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends, United States

McDonald’s jumps in at the start of the mobile geotargeted marketing trend

McDonald’s jumps in at the start of the mobile geotargeted marketing trend

The McDonald’s fast food giant company has started a promotion of its hot beverages to grow its Hot McCafe sales and traffic in-store, through the use of a new mobile ad campaign. The restaurant chain is using mobile ads that are geotargeted to promote the products. They use the iPhone application from Pandora. The ads can identify the location of the smartphone user and tell them the distance to the closest McDonald’s restaurant. The mobile advertisement from … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States

By 2016, the mobile coupon marketplace will have broken $43 billion

By 2016, the mobile coupon marketplace will have broken $43 billion

Juniper Research has released the results of its latest report, which has shown that mobile coupon apps are on the cusp of taking off significantly both in use and redemption. This same report indicated that coupons are now placed in the middle of payments and ads in terms of popularity, as well as with loyalty programs. It is for that reason that they will be a significant driving factor for the mobile commerce boom among retailers … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Near Field Communications, Social Media Marketing

iBuildApp mobile marketing applications now include coupons

iBuildApp mobile marketing applications now include coupons

iBuildApp has announced that businesses can now use its free platform to build a mobile app that will offer discount coupons to their customers. The platform is simple to use and gives businesses the chance to add mobile coupon apps to their marketing. The process of designing a mobile coupon app through the iBuildApp platform takes only a few minutes, and no code needs to be written. The platform itself is a do-it-yourself web-based tool that uses … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing

LevelUp goes coast-to-coast for loyalty and mobile payments

LevelUp goes coast-to-coast for loyalty and mobile payments

LevelUp has announced that it will be providing service to twice as many cities, making it available to customers across the country, in addition to the release of a new Android and iPhone app. LevelUp is a mobile solution that combines loyalty and rewards programs with payments solutions in a single seamless system for use by consumers and merchants. This means that users will be able to purchase products and services with their mobile devices, while … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States