Tag: mobile coupon

McDonald’s jumps in at the start of the mobile geotargeted marketing trend

Jennifer Goula
Geotargeting

The McDonald’s fast food giant company has started a promotion of its hot beverages to grow its Hot McCafe sales and traffic in-store, through the use of a new mobile ad campaign. The restaurant chain is using mobile ads that are geotargeted to promote the products. They use the iPhone application from Pandora. The ads can identify the location of the smartphone user and tell them the distance to the closest McDonald’s restaurant. The mobile advertisement from McDonald’s informs smartphone users that any hot chocolate or small hot McCafe costs…

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iBuildApp mobile marketing applications now include coupons

Sam Lambert
Mobile App Builder

iBuildApp has announced that businesses can now use its free platform to build a mobile app that will offer discount coupons to their customers. The platform is simple to use and gives businesses the chance to add mobile coupon apps to their marketing. The process of designing a mobile coupon app through the iBuildApp platform takes only a few minutes, and no code needs to be written. The platform itself is a do-it-yourself web-based tool that uses a pre-existing HTML editor or RSS feed. All that is needed is a…

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LevelUp goes coast-to-coast for loyalty and mobile payments

Stephanie Beck
Mobile Shopping

LevelUp has announced that it will be providing service to twice as many cities, making it available to customers across the country, in addition to the release of a new Android and iPhone app. LevelUp is a mobile solution that combines loyalty and rewards programs with payments solutions in a single seamless system for use by consumers and merchants. This means that users will be able to purchase products and services with their mobile devices, while collecting rewards and loyalty benefits through merchant programs. The LevelUp system debuted in March…

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Papa Murphy’s unveils mobile marketing strategy through Phizzle partnership

Jennifer Goula
Papa Murphy's Pizza Mobile Marketing

Mobile marketing and advertising provider, Phizzle, Inc., which specializes in the delivery of solutions for audience engagement for building fan loyalty and boosting customer revenues, has revealed that it has partnered with Papa Murphy’s in order to develop and run its enhanced mobile marketing campaigns in select American Papa Murphy locations. Papa Murphy’s is the nation’s fifth-largest pizza chain, having over 1,250 North American restaurants and was one of the pioneers of the “take n’ bake” pizza market. These two companies are working together to create mobile campaigns and promotions…

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The bar has been raised for comparison shopping with m-commerce

Julie Campbell
Augmented Reality shopping mobile commerce

According to an LEK Consulting study, mobile commerce is rapidly sweeping its way across the United States, with 80 percent of smartphone users having stated that they have already used their mobile devices to assist in making a choice regarding a purchase within the last year, and two-thirds have actually bought something through their device. Furthermore, an ever-increasing number of mobile shopping apps are providing consumers on the go with new and improved methods of performing price comparisons across various channels and stores. This is encouraging customers to discover the…

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