Pinkberry announces implementation of Google Wallet

Pinkberry Google Wallet

Pinkberry has announced that it has expanded its current mobile strategy to include the implementation of the Google Wallet, to allow consumers to pay for their purchases, receive discounts, and redeem coupons, through the use of their mobile devices. The yogurt retailer, Pinkberry, started in 2005 in California, and that has since spread across the country and around the world with more than 175 locations. Through a partnership with Micros Systems Inc., Pinkberry has been able to implement the mobile wallet, which is now live in 69 different American locations.…

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How much does location matter to a mobile marketing campaign?

Geotargeting

According to electronic commerce professor Martin Spann, from Munich’s Ludwig-Maximilians University (MLU), mobile technology is offering marketers a unique new location-based opportunity that has the potential to be highly lucrative. He explained that “The smartphone is a location-based service,” and that this “means you can integrate the online world with the offline world.” Therefore, according to Spann, smartphones and tablets have done a great deal more than simply allowing a consumer to remain engaged in the virtual world while they are on the go within the real world. It also…

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Ingenico announces new strategic relationship with Isis mobile payments

Mobile-Commerce

Leading global payment solutions provider, Ingenico, has announced the start of a strategic relationship with Isis, the mobile payment joint venture among T-Mobile, Verizon Wireless, and AT&T. This new partnership adds another level to the commitment of Ingenico to taking mobile payments a step further. It also makes it possible for the Isis Mobile Commerce Application, which is integrated into point of sale devices on the new Telium series, to accept loyalty cards, coupon redemption, and payment transactions through the use of a mobile device – such as a smartphone.…

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JiWire study shows 21 percent of shoppers search for coupons while in a store’s location

Mobile Coupons

JiWire has released a new report that shows the results of their recent study that illustrate how important it is to retailers to provide locally relevant content to mobile users who are near or within one of their store locations. The JiWire “Mobile Audience Insights Report” showed that 80 percent of mobile users would like to see locally relevant marketing from retailers. At the same time, it also indicated that 3 out of 4 mobile users have an increased likelihood of taking an action following the receipt of a location-specific…

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