Pinkberry announces implementation of Google Wallet

Pinkberry Google Wallet

Pinkberry has announced that it has expanded its current mobile strategy to include the implementation of the Google Wallet, to allow consumers to pay for their purchases, receive discounts, and redeem coupons, through the use of their mobile devices. The yogurt retailer, Pinkberry, started in 2005 in California, and that has since spread across the country and around the world with more than 175 locations. Through a partnership with Micros Systems Inc., Pinkberry has been able to implement the mobile wallet, which is now live in 69 different American locations.…

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How much does location matter to a mobile marketing campaign?

Geotargeting

According to electronic commerce professor Martin Spann, from Munich’s Ludwig-Maximilians University (MLU), mobile technology is offering marketers a unique new location-based opportunity that has the potential to be highly lucrative. He explained that “The smartphone is a location-based service,” and that this “means you can integrate the online world with the offline world.” Therefore, according to Spann, smartphones and tablets have done a great deal more than simply allowing a consumer to remain engaged in the virtual world while they are on the go within the real world. It also…

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JiWire study shows 21 percent of shoppers search for coupons while in a store’s location

Mobile Coupons

JiWire has released a new report that shows the results of their recent study that illustrate how important it is to retailers to provide locally relevant content to mobile users who are near or within one of their store locations. The JiWire “Mobile Audience Insights Report” showed that 80 percent of mobile users would like to see locally relevant marketing from retailers. At the same time, it also indicated that 3 out of 4 mobile users have an increased likelihood of taking an action following the receipt of a location-specific…

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Mobile RetailMeNot website provides digital discount coupon experience innovation for consumers

Mobile Site

Leading American online discount coupon website, RetailMeNot.com has announced that it has launched a new site optimized for mobile devices at m.retailmenot.com. The new website has been created based on the feedback provided by the community at the existing website, and offers consumers on-the-go with Android and iOS devices with savings opportunities by providing them with access to thousands of discounts being made by merchants worldwide. Beyond its sizeable library of coupons, RetailMeNot also has plans for broadening its platform so that it will be able to provide consumers with…

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Research shows that 55 percent of women are willing to opt in for mobile discounts

Mobile Coupons

A recent study performed by Ping Mobile has shown that 55 percent of women who use smartphones are willing to opt-in to a service in order to be provided with discount coupons and offers. The results produced by Ping Mobile, were drawn from the responses from American women from across the country, regarding their current use of coupons and the way that the feel about mobile coupons in general. People are already using their smartphones on an increasing basis to accomplish their everyday activities, so it is predicted that 2012…

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iBuildApp mobile marketing applications now include coupons

Mobile App Builder

iBuildApp has announced that businesses can now use its free platform to build a mobile app that will offer discount coupons to their customers. The platform is simple to use and gives businesses the chance to add mobile coupon apps to their marketing. The process of designing a mobile coupon app through the iBuildApp platform takes only a few minutes, and no code needs to be written. The platform itself is a do-it-yourself web-based tool that uses a pre-existing HTML editor or RSS feed. All that is needed is a…

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LevelUp goes coast-to-coast for loyalty and mobile payments

Mobile Shopping

LevelUp has announced that it will be providing service to twice as many cities, making it available to customers across the country, in addition to the release of a new Android and iPhone app. LevelUp is a mobile solution that combines loyalty and rewards programs with payments solutions in a single seamless system for use by consumers and merchants. This means that users will be able to purchase products and services with their mobile devices, while collecting rewards and loyalty benefits through merchant programs. The LevelUp system debuted in March…

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Papa Murphy’s unveils mobile marketing strategy through Phizzle partnership

Papa Murphy's Pizza Mobile Marketing

Mobile marketing and advertising provider, Phizzle, Inc., which specializes in the delivery of solutions for audience engagement for building fan loyalty and boosting customer revenues, has revealed that it has partnered with Papa Murphy’s in order to develop and run its enhanced mobile marketing campaigns in select American Papa Murphy locations. Papa Murphy’s is the nation’s fifth-largest pizza chain, having over 1,250 North American restaurants and was one of the pioneers of the “take n’ bake” pizza market. These two companies are working together to create mobile campaigns and promotions…

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Cincinnati coffee shop generates traffic through the use of QR codes

QR Code mobile technology Trends

Coffee shops and college students have gone hand in hand for decades. Whether it’s the trendy place to hang out or the overwhelming need for caffeine, coffee shops play a pivatol role in the lives of students. As such, many such shops have been cropping up in recent years, especially as they have become more popular amongst the so called “hipster” community. With more shops comes more competition, and for Andrew Eigel, owner of the Roxx Electrocafe in Cincinnati, Ohio, that competition is being beaten through the use of QR…

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Google working on NFC mobile coupons

Google

Google is working with Ingenico on a way to start making use of their NFC enabled Smartphone’s. The service would send a redeemable coupon to the customer’s Smartphone while they’re shopping in the store. The coupon would then be redeemed on checkout and subtracted from the total purchase. Near Field Communication (NFC) technology has been in the works to be made a method of payment for Smartphone users. Several of the new Smartphone’s that have come out, or are coming out, are enabled with NFC technology. NFC works by radio…

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