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CES 2012 reveals mobile commerce retail experience from Alcatel-Lucent and Verizon

CES 2012 reveals mobile commerce retail experience from Alcatel-Lucent and Verizon

(adsbygoogle = window.adsbygoogle || []).push({}); The annual International Consumer Electronics Show (CES) was held in Las Vegas and offered a great deal of insight about what has been learned and what is to come in the industry, including an announcement about a partnership between Alcatel-Lucent and Verizon Wireless, which will bring about a new form of m-commerce app that is designed to help consumers to save money while also assisting retailers. At the show, the companies showed … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Near Field Communications

Daily deal retailers in the Middle East turn to mobile for success

Daily deal retailers in the Middle East turn to mobile for success

The significant competition in the Middle East among daily deal websites have sent these businesses to the mobile commerce marketplace to appeal to the growing number of smartphone users. In following with this trend, LivingSocial, the American giant, intends to begin its own mobile deals service that will bring consumers in the Middle East “instant” deals in 2012, at the same time that its competitor, Cobone, says that 20 percent of its own business will likely … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing

iBuildApp mobile marketing applications now include coupons

iBuildApp mobile marketing applications now include coupons

iBuildApp has announced that businesses can now use its free platform to build a mobile app that will offer discount coupons to their customers. The platform is simple to use and gives businesses the chance to add mobile coupon apps to their marketing. The process of designing a mobile coupon app through the iBuildApp platform takes only a few minutes, and no code needs to be written. The platform itself is a do-it-yourself web-based tool that uses … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing

Study shows useful apps get results with smartphone users

Study shows useful apps get results with smartphone users

A recent study performed by the Hong Kong Productivity Council showed that among users of apps, 90 percent would accept them when they offered information that they found useful, a discount coupon that they could redeem, or other types of free offers. Furthermore, among 320 smartphone users who participated in a survey between June and July 2011, 80 percent said that they didn’t find pop-up advertising banners to be irritating – these same adds were considered … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing