Tokkers Releases Audio QR Codes That Make Anything Talk

Audio QR Codes

Company Offers Tools to Record Messages and Generate Mobile Landing Pages Tokkers today released its new “talking” audio QR Codes. The new web-based service, available by subscription, allows users to easily create talking mobile landing pages, complete with logos, photos, text, maps, video, and social sharing links. Audio messages can be created using their online recorder, by phone, or by uploading audio files. Tokkers QR Codes can be placed on printed products, marketing materials, advertising, signage, displays, menus, exhibits and publications. They can be scanned with any smartphone QR Code…

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Oracle and Augme combine for mobile marketing integration

Oracle Headquaters

Oracle CRM On Demand will now be using Augme’s AD LIFE platform in order to send out advertisements that will be readable using any kind of mobile device. This move marks a meaningful change in the mobile advertising marketplace as marketers will no longer be required to develop campaigns for each individual type of mobile device, depending on screen size (for example, tablets versus smartphones) or operating system (for example Android versus iOS). The concern that campaigns will be unreadable for certain mobile clients will be eliminated by this effort.…

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A consumer frame of mind…

QR Code Content

Mobile marketing has emerged as one of the most innovative and successful avenues for companies looking engage consumers who are becoming more reliant on their smart phones. As more companies begin to launch their own mobile marketing strategies, QR codes have become the clear champion in these efforts. The codes have an obvious appeal to businesses looking to capture the attention of tech-savvy consumers – indeed, the codes are visually striking. However, the codes are not being seen the same way by both businesses and consumers. QR codes have been…

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