QR Code Press

Over one in three consumers use m-commerce

03/04/201203/04/2012 Jesse Collins

A study performed by the Consumer Electronics Association has shown that the same devices that have revolutionized communication are now also changing the way that consumers shop, as 9 out of every 10 American consumers (about 216 million individuals) own a smartphone, tablet or cell phone, and 37 percent of them have taken part in mobile commerce in some way. The data from the research performed by this trade group based in Arlington also shows that on average, throughout the next 12 months, these consumers intend to spend about $575…

PayPal launches new Singapore mobile shopping pilot program in subway stations

02/13/2012 Julie Campbell

PayPal has announced the launch of a new pilot program that it has placed in subway stations in Singapore, which is designed to allow commuters to use their mobile devices to make purchases while they’re on their way to or from school and work. The program involves the participation of eight different stores which are offering mobile consumers passing through the subway stations the opportunity to take advantage of reduced prices on Valentine’s Day gifts. In order to make a purchase, mobile consumers simply need to use their smartphones to…

BBC continues working with QR codes, plans to expand use in the future

12/22/2011 Sam Lambert

The BBC continues to experiment with the potency of QR codes. Earlier in the year, the broadcasting company began using the codes in a number of cooking shows that were aired on a variety of its channels. The company chose to experiment with the codes after seeing their potential for consumer engagement. BBC became one of the first broadcasting companies to adopt the codes, expanding their familiarity with viewers. The response to the codes seems to have been wildly favorable, as the company is now looking to expand its use…

Parks Associates report shows the growing support behind NFC technology

11/03/2011 Jorge Gonzalez

NFC-powered mobile commerce continues to gain momentum amongst consumers as telecommunications and technology company labor to raise awareness of NFC technology. Parks Associates, a leading market research and consultation firm, has released a new report outlining the rising demand for mobile commerce coming from consumers. The report shows that mobile consumers are becoming increasingly enamored with “mobile wallets” – the concept of smart phones doubling as payment devices. The increasing demand is attributed to the convenience inherent in the mobile wallet payment system. According to the report, nearly half of…

Nokia to develop a new generation of games powered by NFC technology

10/28/201110/28/2011 L. Green

Telecommunications giant Nokia has been investing heavily into NFC technology lately. The company has targeting the emerging mobile commerce industry as a prime opportunity for growth and has begun producing a number of NFC-enabled smart phones. NFC is becoming increasingly associated with its uses in mobile commerce, but Nokia knows that the technology can be used for more than just mobile payments. The company is looking to use the technology to make mobile gaming more interactive. Nokia has grown fond of the concept of interactive gaming. The growing number of…