Nellymoser study shows that QR codes are not popular with mall retailers

qr code scanning

Nellymoser, a company specializing in mobile computing, has released a new study on the performance of QR codes in retail stores located in malls. A group of researchers visited the largest malls in the greater Boston area earlier this month to investigate how businesses are using the codes and how effective their attempts have been. The study found that the codes, while rampantly popular with large retailers, they are not quite as popular in mall. According to Nellymoser, out of the 700 retail stores investigated, only a scant 23 were…

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Everyone is talking about new mobile wallet technology

Mobile Payments

Though credit cards are still the standard here in the United States, in other parts of the world – such as Kenya – smartphones have replaced the card and card-reader technology which are now considered to be obsolete in that nation. In fact, among Kenyan adults, 70 percent use their mobile phones to pay for goods and services at a point of sale, and this country is not alone. Around the globe, an ever increasing number of people are using their mobile devices to pay for retail goods, groceries, and…

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A slow road in the U.S. for QR Codes

Many people in the U.S. are perplexed by QR codes, despite their growing popularity. Compared to the rest of the world, America’s adoption of QR codes has been slow going. They were originally developed in Japan and have become a cornerstone of marketing and social media there. The codes have been used through Asia and Europe, enabling companies to engage consumers on a more dynamic level than what was possible before. However, recognition seems to be the issue among U.S. citizens. “My original though, to be honest, was ‘what the…

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