Tag: mobile commerce technology

New mobile security mechanism could benefit m-commerce

Stephen Vagus
Mobile Security

Mobile security continues to be a serious issue for m-commerce As mobile commerce gains ground with consumers, concerns regarding mobile security are becoming more serious. These concerns are becoming impossible to ignore as more companies enter the highly competitive m-commerce arena, vying for the favor of mobile consumers. Driven by NFC technology, m-commerce is expected to become a massive industry. If mobile security issues continue to go unresolved, however, the industry may be setting itself for catastrophic failure in the future. Researchers develop new mobile security verification mechanism Researchers from…

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Understanding mobile loyalty platforms that are transactional

Jennifer Goula
Mobile marketing loyalty

There are many different types of transactional mobile loyalty platforms and, like the old punch card and plastic cards with the magnetic stripe, each of these new programs designed for mobile devices has their own benefits and drawbacks. Consider the following types of mobile loyalty platforms that are of a transactional nature: • Optical character recognition (OCR) mobile loyalty platforms To take advantage of these platforms, consumers must download a dedicated app into their smartphones and snap the image of each of their receipts. The concept behind this method is…

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Is NFC necessary for secure mobile payments?

Julie Campbell
Mobile commerce and the future

Or will other technology swoop in on the mobile payments market… When the topic is mobile payments, Google is quick to come to the forefront of a discussion, but as that company’s Google Wallet has been slower to catch on than some had predicted, and it is based on NFC technology, which isn’t yet available in the majority of smartphones, many are wondering whether near field communications technology is truly necessary for secure contactless payments to catch on. Many sources are starting to suggest that it could be five years,…

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Commerce has gone mobile and it’s time to join in

Julie Campbell
Mobile Commerce

Mobile commerce for every business type budget Though there continues to be an increasing amount of attention paid to online commerce, many companies are overlooking the true trend that is currently in the middle of an explosion, and that is mobile. It seems that with every passing day, consumers are being provided with a new way to use their devices to enhance their mobile shopping experience, whether that be by scanning a QR code on a bus shelter or magazine ad, performing a price comparison with a specialized app, downloading…

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Report shows 1 in 6 Canadian smartphone users scanned a QR code in December 2011

Sam Lambert
Tim Hortons Canada Day Mobile App

According to the recent comScore report called “2012 Mobile Future in Focus”, 53 percent of the smartphone owners in Canada have used their mobile device to complete in-store retail related activities. Among the most popular media trends involved QR codes, which have been rapidly taking off as near field communication (NFC) continues to drag its feet to get started and may still be a number of years from becoming mainstream. The report showed that among Canadian smartphone owners, 16 percent used their devices to scan a QR code during the…

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