Mobile commerce sales this year should nearly achieve $42 billion

Mobile Commerce sales

eMarketer has released a report predicting that the transactions in the United States alone will be considerable. Research firm, eMarketer, has released a mobile commerce report that has indicated that transactions through smartphones and tablets across the United States will reach $41.68 billion by the close of 2013. If the firm is correct in its projection, it would mean that there would be an increase of 68.2 percent over 2012. The total that was reached last year was an estimated $28.78 billion. The total online retail sales in the United…

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Mobile payments to be a main focus of hospitality industry tech

Mobile Payments

A recent study is indicating that digital signage and smartphone based transactions are paving the way. The outcome of the second annual Customer Engagement Technology Study has just been released and the results are looking quite positive for mobile payments, digital signage, and even social media marketing. This research was conducted alongside a team from the University of Denver Daniels College of Business. It also included the participation of the University of Nevada, Las Vegas’ William F. Harrah College of Hotel Administration. Its data included 143 results regarding the way…

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Mobile commerce still being driven by couponing

Mobile trends

These discounts have been sending the channel forward for a number of years now. Mobile commerce has been driven by coupons sent over smartphones for several years, already having a head start back in 2010, even though this channel represented only 3 percent of online shopping at that time. However, by the end of the holiday shopping season last year, comScore stats showed the channel spiked to 11 percent. Last year, mobile commerce represented about $18.6 percent of consumer spending following the holiday shopping season, not including the purchases related…

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Mobile commerce is taking off in Zimbabwe

africa mobile technology

The entire African continent is experiencing some very important trends through the use of smartphones. According to data that has recently been released by TechCentral, both online and mobile commerce transactions have surpassed payments over credit cards in Zimbabwe. These digital purchases and funds transfers saw a growth of 28.3 percent during May 2013. This data was recorded by the Reserve Bank of Zimbabwe and was issued during the monthly economic review for that month. It indicated that while in April, the transactions made over the internet were worth approximately…

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Mobile commerce embraced more slowly by U.S. than the world

mobile technology commerce trends global

The global marketplace has adopted shopping over smartphones far faster than Americans. Market Probe International and Havas Worldwide have released the results of their most recent study which has indicated that the United States has fallen behind the rest of the world when it comes to the adoption of mobile commerce. Fewer than one in five online shoppers in the U.S. have used their devices for shopping purposes. The research indicated that only 16 percent of American online consumers have used mobile commerce to help them to shop. This is…

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