Recent surveys have shown that merchants in the UK, Europe and the United States, all differ widely on their approach and thoughts about mobile commerce. The numbers show that UK merchants are missing out on about £5.7 billion in sales because of poor website performance. One hundred UK marketing managers and IT personnel from retail shops were asked about their mobile commerce sites or plans to start a site. Over 28 percent said they had no mobile sites and had no plans to start one. Only 16 percent of…
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Demographics of Mobile Shoppers May Surprise You
Mobile device usage is still rising and much of it is shopping. It isn’t just the typical user doing the surfing. A survey has shown that shoppers age 34 to 54 have increased over 140 percent in just over a year. Many people are realizing they can use their mobile device to comparison shop or look for better deals or product information. More and more people are discovering the power of mobile. It isn’t just a phone anymore; it’s a tool. Shoppers are more informed and if they aren’t sure…
Read MoreConsumers today demand immediate results from technology
Out of 10 million people that attempted to shop or purchase items via mobile commerce last year, almost 8.5 million of them had some type of problem during the transaction. A survey conducted last year by a leading market research firm, showed that mobile technology is woefully lacking, and businesses still need educated on mobile commerce platforms. Technology has created the illusion of a highly advanced civilization; that’s why most consumers have no patience or tolerance when it comes to glitches and poor performance with our electronic devices.…
Read MoreM-Commerce: The new look and feel of marketing today
Several retailers have given their opinion about what mobile commerce (m-commerce) should be like in the coming years. Everyone has agreed that the consumer will drive the demand for the type of services they want from a business. Surprisingly, many see social media playing a big part in m-commerce, and how the company incorporates that will have everything to do with their success or failure. Companies know that social media isn’t a fad; it has completely changed the way we do business and the way we communicate. In the same…
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