Mobile commerce embraced more slowly by U.S. than the world

mobile technology commerce trends global

The global marketplace has adopted shopping over smartphones far faster than Americans. Market Probe International and Havas Worldwide have released the results of their most recent study which has indicated that the United States has fallen behind the rest of the world when it comes to the adoption of mobile commerce. Fewer than one in five online shoppers in the U.S. have used their devices for shopping purposes. The research indicated that only 16 percent of American online consumers have used mobile commerce to help them to shop. This is…

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Mobile commerce is more engaging to iPhone users

Mobile trends

These device owners use their smartphones for shopping far more than Android users. The latest mobile commerce survey has indicated that when it comes to shopping through the use of a smartphone, the iPhone is leading the way, being used for this purpose far more heavily than Android phone users. This research shows that Apple smartphone users make far more purchases over their devices than Android users. The study was performed by Forrester Research and indicated that 69 percent of American iPhone users had used their devices for making purchases.…

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Mobile commerce problematic to many shoppers

Mobile Commerce Trends

Many people who shop over their smartphones are dissatisfied with the problems they find on sites. According to Harris Interactive, 30 percent of all consumers who use mobile commerce will not return to shop at a site where they have experienced problems in the past, meaning that nearly a third are not willing to give a site a second chance. Among American smartphone owners, 71 percent say that they are using their devices for shopping purposes. Among those people who are using mobile commerce, 88 percent claim that they have…

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Mobile commerce draws new capital to Japanese market

Mobile Commerce Trends

Adoption of shopping over smartphones is rapidly growing in Japan leading investors to dive in. One of the most rapidly growing segments in Japan, at the moment, is mobile commerce, which is expanding at an exponential rate within the already healthy online shopping industry in the country. Every year, the size of smartphone shopping jumps forward by a tremendous amount, growing its online share. According to the most recent data from the Ministry of Internal Affairs and Communications, mobile commerce spiked from 2011 to 2012 by 16.2 percent, bringing it…

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Mobile commerce is maintaining its rapid climb

Mobile Commerce Shopping

A recent report has indicated that the rise that the channel is experiencing shows no indications of having slowed. B.I. intelligence has just released a report that shows that the massive increases seen in mobile commerce over the last several quarters are still headed in the same rapidly upward direction. The company reported that in 2010, smartphone and tablet shopping made up only 3 percent of online purchases. However, since that time, and with the massive penetration of smartphones and tablets throughout the American population, that number has been steadily…

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