New report shows m-commerce sales to quadruple in 4 years

Mobile Commerce Growth

A new report by eMarketer is showing that by the year 2015, sales in mobile commerce will increase by four times. According to Jeffrey Grau, principal analyst for the firm, there is no doubt that m-commerce is growing exceptionally rapidly, and that the mobile channel itself behaves as an overall e-commerce growth engine, “by converting potential brick-and-mortar sales to digital sales as consumers use their smartphones while shopping in-store.” The report showed that m-commerce sales this year will reach the $6.8 billion mark, as approximately 26.8 million mobile device users…

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Global Consumer Survey shows mobile commerce is taking off

Global M-Commerce qr codes

The MEF Global Consumer Survey has shown that cellular phone users around the world are accepting mobile commerce and mobile content. North America has a moderate position in the world of global purchasing, as 38 percent of the study’s participants from this area claimed to have paid for purchases within the last half year using their mobile network operator. Also determined by the survey, was that 41 percent of consumers are using the mobile web, 11 percent use retailer mobile storefronts, and 9 percent use social media pages as purchase…

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Market research company predicts mobile commerce to reach $31 billion in 5 years

Forrester Research, a market research company based in Cambridge, MA, released a report that outlined the results of a detailed study of the increase in the mobile device and Smartphone market, and the significance of that intensification with regards to shopping by way of mobile devices. The report explained that regardless of an augmentation of the popularity of both Smartphone and mobile devices, which has been occurring at an exponential rate, consumers have not yet fully accepted the idea of shopping by way of those devices. The Forrester study results…

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Mobile Commerce – the Next “It” Thing in Shopping – Has Arrived

Mobile Commerce News

Smartphone apps and technology are considered not only to be the next big thing in commerce, but are already playing an important role in reshaping the retail marketplace. The results of a PayPal survey made in partnership with the Australian Retailers Association, which was released earlier this year, revealed that online transactions made by way of mobile phone have skyrocketed in Australia. It suggested that among consumers with smartphones, 68 percent intend to use this payment method in the future. It also indicated that spending via mobile phone broke the…

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Shoving m-commerce down your throat

  Some brick and mortar businesses are not doing well in the current economy. Although the numbers show that mobile commerce is exploding, some businesses still don’t want to implement any kind of mobile strategy or marketing plan into their business. Australia is one of those places where many of the merchant’s don’t want to bring a mobile website or app to their business. In several countries, it comes down to convincing the more traditional merchants that mobile commerce can help improve their business. Many merchants have all ready seen…

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