Mobile Commerce website loading times are slowing

Mobile Commerce

This could be problematic as even one tenth of a second can make a difference to conversion rates. Keynote Systems has released its latest report that has shown that the websites that are included in the company’s Keynote Mobile Commerce Performance Index are experiencing slower load times. The speed of the company’s own site will load at an average rate of 5.54 seconds. There are thirty retailers included in the index, and the average load time for mobile commerce sites had been 8.36 during the week ending October 14, it…

Read More

Google aims to improve mobile commerce through better smartphone load times

Mobile Commerce

The search engine giant is addressing consumer frustration with mobile commerce website load times. Arvind Jain, the engineering director at Google Inc. is performing continual monitoring of the access rates of various mobile commerce websites and is striving to find new ways to achieve better speeds. The goal that Jain is pursuing is to make it possible for websites to load using mobile devices in twice the speed that is currently being experienced. In the United States, the average load time is about 9.2 seconds. This particular goal is only…

Read More

M-commerce sites slow down with too much information and too many features

Mobile Commerce Website Optimization

After having made dramatic changes to its mobile website, Bloomingdales failed to experience the positive results that it was seeking. The problem was found to be the amount of content that was available on the site. The issue is that the greater the amount of content that is added to a mobile site, and the larger the number of features it offers, the slower that page will load on a mobile device such as a smartphone or tablet. Since the Bloomingdales site included a great deal of content and features…

Read More