Isis adds American Express Serve to mobile commerce platform Mobile commerce platform Isis now leverages the services associated with the American Express Serve platform. Isis is a joint venture from AT&T, T-Mobile, and Verizon Wireless and has managed to establish a relatively strong following in the world of mobile commerce. The platform is in direct competition with Google’s own mobile commerce platform, called the Google Wallet. Isis has managed to gain a significant advantage over the Google Wallet by winning the support of many of the world’s major financial institutions.…
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MasterCard introduces new mobile commerce service
MasterCard advances on mobile commerce plans MasterCard is taking another step in its plans to dominate the mobile commerce market. The company has launched its new MasterPass service, which allows consumers to use any payment card or mobile device to conduct mobile commerce. MasterCard has been showing strong interest in mobile commerce because of the growing proliferation of smartphones and tablets. As these devices become more common among consumers, they are causing a shift in the way people shop and pay for products. These consumers have come to favor their…
Read MoreUnderstanding mobile loyalty platforms that are transactional
There are many different types of transactional mobile loyalty platforms and, like the old punch card and plastic cards with the magnetic stripe, each of these new programs designed for mobile devices has their own benefits and drawbacks. Consider the following types of mobile loyalty platforms that are of a transactional nature: • Optical character recognition (OCR) mobile loyalty platforms To take advantage of these platforms, consumers must download a dedicated app into their smartphones and snap the image of each of their receipts. The concept behind this method is…
Read MoreSport Chalet introduces new mobile commerce site for smartphone users
Mobile commerce trends in the retail world Sport Chalet has unveiled its new mobile website which offers consumers a number of different features and tools that can be used with their smartphones and tablets, such as real-time inventory checks and hero shots. The sports equipment and apparel site, which also has brick-and-mortar locations in California, Nevada, Arizona, and Utah, as well as a successful e-commerce site for the regular web, has launched its new mobile site that is so rich in features that one would typically expect it to have…
Read MoreResearch shows only one in ten consumers have received a mobile discount coupon
The Mercator Advisory Group has released a report called “The Mobile Incentives: The Next Step in Device-Based Transactions”, which indicated that the marketplace is ready for mobile incentives to begin being distributed, but that as of yet the demand for them remains greatly unmet. The results of the study showed that only 10 percent of mobile phone users had ever received a discount coupon from a merchant, even though 55 percent of them had expressed an interest in receiving them. Though near field communication (NFC) technology remains the heart of…
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