Aluminum foil could be the key to mobile security for NFC-enabled credit cards and smart phones

NFC Security

Mobile commerce is becoming more popular around the world thanks to NFC technology. At this point, mobile payments seem to be inevitable as more companies begin to adopt NFC technology to help facilitate the new form of commerce. Though the concept is gaining momentum, consumers are showing serious concern for the safety of their financial information in relation to mobile payment platforms. NFC technology has enabled consumers to make purchases without making contact with a physical platform. The technology is used in credit cards and some smart phones, making these…

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What impact with the New iPad have on online retailers?

mobile commerce ipad 3 retail

It should come as no surprise to retailers that mobile commerce is now becoming a vital part of remaining competitive, but what many people are wondering is what sort of difference the New iPad will be making in this marketplace and what that will mean to the holiday shopping season for this year. There are already over 82.2 million Americans who use smartphones, and online retailers are making certain that they optimize their websites in order to cater to these consumers. That said, the release of the “iPad 3” is…

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Juniper Research estimates $74 billion in NFC transactions by 2015

NFC Technology

The results of a recently released Juniper Research study have predicted that near field communication (NFC) will have been used for $74 billion in transactions by the year 2015. This technology is growing in its use for in-store purchases, as well as for buying transit and other forms of tickets. It is becoming an increasingly popular way to use a smartphone as a credit card or paper ticket alternative. The Mobile Commerce Markets report also indicated that the fast smartphone adoption for applications relating to commerce has not in any…

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Zmags study examines m-commerce and tablet commerce readiness of top 100 American retailers

Mobile Commerce

Zmags has published the results of its study that assessed the cross-channel marketing readiness of the top 100 U.S. online retailers in terms of their use of mobile, tablet, and social media, and they discovered that very few of them are working to achieve the full commerce potential of mobile devices. The study was conducted in November 2011 and examined the smartphone and tablet offerings of the leading 100 retailers (according to the 2011 Internet Retailer Top 500 Guide). Android smartphones, iPhone, and iPad offerings were scrutinized by the researchers.…

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American government and military to use smartphones that can handle classified document exchanges

US Military uses augmented reality for training

According to individuals taking part in the project, some officials in the United States will be receiving smartphones this year, which are capable of handling the exchange and transfer of government documents by way of cellular networks. The phones will be functioning on a specially modified version of the Android operating system by Google, which is being developed as an element of a broader initiative that includes the participation of several federal government agencies and contractors. The first people who will be receiving these smartphones, according to the people involved…

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M-commerce takes off without harm to in-person shopping

Mobile Shopping

The results of an m-commerce study have been released in the latest S.M.A.R.T report produced by Millenial Media, and have shown that by the close of 2011, mobile commerce had experienced a sudden and explosive growth, which is setting the stage for an important role among consumers and businesses in 2012. The report showed that there was a growth of 64 percent in m-commerce in November 2011 based on the month-over-month post-click action. At the same time, 68 percent of campaigns for telecom used mobile commerce as a post-click element…

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Nellymoser study shows that QR codes are not popular with mall retailers

qr code scanning

Nellymoser, a company specializing in mobile computing, has released a new study on the performance of QR codes in retail stores located in malls. A group of researchers visited the largest malls in the greater Boston area earlier this month to investigate how businesses are using the codes and how effective their attempts have been. The study found that the codes, while rampantly popular with large retailers, they are not quite as popular in mall. According to Nellymoser, out of the 700 retail stores investigated, only a scant 23 were…

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What 2011 has taught us about mobile for 2012

Mobile gaming

With the close of 2011, marketers and businesses of every size are looking back over the year to learn from the leaps and bounds that mobile has taken over the year to help to design their strategies for 2012, because there is one lesson that could not be ignored: mobile has arrived. The industry may have forecasted more rapid brand adoption than what was achieved, but this doesn’t mean that mobile didn’t make it, because it certainly has. And now, due to a number of important reasons, it is about…

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Mobile banking adoption may face delays due to fees from some banks

Mobile Banking

Many banks are turning their heads toward the mobile banking environment in order to implement fees for mobile services that will make up for the lost revenues that the financial institutions have faced from the consumer protection regulations that have just been put into effect. Banks have embraced mobile services with open arms due to its cost effectiveness, regardless of the fact that the consumer adoption rates remain limited. That said, as a number of banks are reportedly thinking about adding significant fees – for example, a remote deposit capture…

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Verizon Wireless enters into agreement with three cable companies which may limit consumer choice

Mobile Commerce Industry

Verizon Wireless has announced that it will be entering into an unusual agreement with three large cable companies, and that this may change the way that consumers receive their internet, telephone, and cellular service, as these powerful firms join together over the mobile and home entertainment marketplace. This deal is among companies that have traditionally been rivals and has instantly drawn the attention of regulators, as advocacy groups say that the consortium may limit consumer choice. The new agreement has Verizon paying Bright House Networks, Time Warner, and Comcast a…

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Future impact of mobile on e-commerce?

Mobile commerce and the future

With the start of the holiday shopping season, a record number of consumers will be using their mobile devices such as smartphones and tablets to make their purchases, instead of heading out to join the lineups in stores or even using their personal computers. Data from research performed by mobile ad network Jumptap and comScore shows that 31 percent of the owners of these devices have already purchased a product or service at some point through mobile channels. This figure, though, has not drawn half the attention of the 63…

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