Mobile commerce apps used by 56 percent of American smartphone owners

mobile commerce

Newly released data has shown that these applications are very popular and some stand out as leaders. According to a study conducted by Arbitron Mobile, an Arbitron Inc. subsidiary, well over half of all American smartphone owners have mobile commerce apps on their devices, and they spend a good amount of time using those applications every month. The researchers used on-device software meters in conjunction with their panel of smartphone owners. What they determined, based on the behaviors of the participants, is that among smartphone owners in the United States,…

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