Consumers are shopping for real-world products and services, not digital in-app downloads. Last year, Apple’s app ecosystem saw $519 billion in m-commerce purchases, said a third-party report the tech giant released this week. Of that total, only $61 billion was spent on buying digital products that could be downloaded. Out of $519 billion, only $61 billion was for m-commerce purchases such as digital games, e-books and apps. Another $45 billion was spent on in-app advertising. The vast majority – $413 billion – was spent on physical products and services in…
Read More4 out of 5 m-commerce purchases is for physical products and services
