Mobile commerce is becoming an important part of online shopping

Mobile Commerce sales

A commentary from Turner Investments has shown that smartphones are growing in importance when people shop. Consumer analysts from Turner Investments have reported that mobile commerce is becoming increasingly important as an element of overall shopping online and that companies that optimize and take part in the smartphone and tablet friendly experience could benefit from this effort. Consumers are increasingly using smartphones and tablets to browse their favorite stores. The latest Turner Investments Sector Focus commentary has revealed that some consumer companies are looking to take advantage of what mobile…

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Mobile commerce adoption to increase by 73 percent in the Netherlands

Mobile commerce Trends

This indicator means that the number of users will have risen to 1.7 million, last year. The revenues generated through mobile commerce in the Netherlands increased in the second half of 2012, to bring them to €310 million, which represents a considerable level of growth. This, according to the latest results that were issued by a market monitoring firm. The mobile commerce Monitor released by Thuiswinkel for 2012-2 revealed these statistics. This has shown that over 2012, the country saw a sizeable amount of growth in the number of consumers…

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Mobile commerce is failing to impress everyone

Mobile games popularity

Some consumers are less than pleased with the current experience that is being provided for their smartphones. A recent study has shown that while consumers are increasingly expecting to be able to use mobile commerce as a part of their cross channel shopping experience, many are failing to have their expectations met by their favorite retailers. The research shows that retailers are often letting their customers down over this channel. The research was conducted by Accenture, which discovered that though about 90 percent of consumers feel that they should be…

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Mobile commerce in China will pass the $27.1 billion mark next year

mobile commerce trends

This is expected to considerably surpass the totals that are generated by shoppers in the United States. China’s online shopping is taking off at a breakneck speed and this is transferring over to multiple channels, including mobile commerce, which will continue to reach record levels by 2014, says a recent study. The massive online shopping company, Alibaba, has released an infographic to demonstrate this success. The most recent estimations include a prediction that there will be 322 million online shoppers who will be spending approximately $285 billion in total next…

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