Mobile commerce platform seeks to break new ground

mobile commerce platform

PassMarket aims to dominate mobile commerce Mobile technology firm iMobile3, has designed a new system that will make mobile commerce easier for those with iOS devices. The new system is being integrated into PassMarket, which was first launched in 2012. PassMarket has operated primarily behind-the-scenes, providing retailers with a way to connect to mobile consumers through their digital wallet applications, such as the Apple Passbook. This platform has initially focused on loyalty programs, but mobile payments are becoming much more common among consumers and people are beginning to look for…

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China Mobile and UnionPay reach agreement on mobile commerce standards

China Mobile commerce ticketing payments

NFC-based mobile commerce may be poised for growth in China China Mobile, one of China’s largest telecommunications operators, and UnionPay, the country’s only provider of bank cards, have reached an agreement concerning standards meant to govern NFC-based mobile payments. The two organizations have been embroiled in a disagreement concerning these standards for some time, somewhat stagnating the growth of NFC-based mobile commerce. Now that a deal has been reached between the two organizations, standards are likely to be implemented on all payment systems that involve the use of NFC technology.…

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Is NFC technology really safe?

NFC Technology

NFC has a dubious history with security NFC technology has been attracting a lot of attention for some time. The technology is quite simple in that it is capable of facilitating the transfer of digital information over short distances. NFC is most commonly seen in the mobile commerce field and therein has attracted the majority of its support. It is in the mobile commerce sector that questions regarding the safety of NFC came to prominence. Because NFC deals with the financial information of consumers in the mobile sector, the technology’s…

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China UnionPay launches new mobile commerce service

China Mobile commerce ticketing payments

New mobile commerce service launches in China China UnionPay has officially launched its ambitious mobile commerce platform in Shanghai. The company has been working on developing the platform for some time, hoping to fashion it after the interests of consumers. Many Chinese consumers have become enthralled with the concept of mobile commerce, thus increasing the demand for services that cater to this interest. China UnionPay expects the new service to be well received among consumers due to the fact that it leverages NFC technology and offers a more convenient way…

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Mobile commerce focus placed on Android and iOS

Apple vs Android mobile marketing

A survey has shown that there has been a push by developers to focus on those two operating systems. According to a survey that was conducted jointly by IDC and Appcelerator, developers have been maintaining a focus on Android and iOS as the industry continues to take bigger steps into mobile commerce. These two companies are now anticipating a massive explosion of the channel. Based on their survey results, the companies feel that mobile commerce is not only set to take off, but that it will transform the way that…

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