The look of m-commerce in 2012

Mobile Commerce

Mobile has already shown that it is about to dramatically change the way that we buy and sell, and as of the holiday season, it has become quite clear that smartphones and tablets are becoming increasingly important to the lives and shopping behaviors of consumers. With mobile devices available to them, consumers have come to expect to have large amounts of information, products, services, and communication available to them at every moment, no matter when or where they are. With this new perspective, it is obvious that the smartphone will…

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Mobile commerce may be years away from mainstream acceptance

For all the hype surrounding the emerging mobile commerce industry, it is still considered something of a novelty amongst consumers. Driven by NFC technology, the industry is not lacking in terms of innovation or promise, but the companies participating limited field tests of mobile payment platforms have been met with lackluster results. The problems may be due to the limitation in mobile technology, as few smart phones are equipped with NFC chips. While several new phones and mobile devices are being released with such capabilities, business executives from around the…

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