Lack of NFC technology may cost Apple The world of m-commerce news has been a flutter since Apple’s announcement of the iPhone 5 earlier this week. For months, speculation over whether the smart phone would be equipped with NFC technology has raged on and on. Some had expected Apple to make its powerful entry into the mobile commerce industry with its new mobile devices and applications designed specifically with NFC technology in mind (Passbook), but these expectations fell flat as the company announced that the iPhone 5 would not be…
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Everything Everywhere teams with MasterCard to boost m-commerce
Everything Everywhere and MasterCard enter into five-year partnership Everything Everywhere, the United Kingdom’s leading mobile network operator and Internet service provider, has entered into a five-year deal with MasterCard to develop and deploy a mobile commerce platform. Both companies have shown an interest in NFC technology and how it is used in the world of m-commerce. Currently, NFC technology is the backbone of m-commerce, facilitating mobile transactions and turning mobile devices into payment platforms. Everything Everywhere and MasterCard will be developing an NFC payment solution that will be the first…
Read MoreMobile commerce division to receive a boost at HP
Plans have now begun in creating this new branch of the company. A memo from within HP has been leaked and heavily suggests that the company has already begun the process of building a new mobile commerce division. Similar efforts by this organization have failed in the past. HP had attempted to dip into device efforts such as tablets, but they never managed to make any meaningful impact on the market. By reorganizing, this may provide the company with a new grasp on the marketplace. However, as of yet, it…
Read MoreMobile commerce race currently holds Apple in the lead
Amazon is competition, but it has yet to take first place in this marketplace. ComScore released its data this month that reveals some surprising progress that has been made in the mobile commerce environment, by showing that Apple was the leader of the market, notably ahead of Amazon. That said the Kindle Fire is certainly keeping the iPad on the run. Recent struggles faced by companies such as Facebook or Zynga, which are currently dropping like stones, have led people to believe that the mobile commerce marketplace may have simply…
Read MoreMobile commerce may present an adapt-or-die scenario to businesses
Firm suggests that change-resistant businesses could face obsolescence The business landscape is changing as new technologies enter the field. NFC technology, in particular, is beginning to have a profound impact on the world of business by making new mobile commerce systems available. The advent of mobile commerce may have profound implications for society as a whole and may one day mean that consumers will no longer have need of physical currency. While such a future may be somewhat distant, professional services firm Deloitte Digital believes that companies must adapt to trends…
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