A new industry study has estimated the number of people who will use the channel for holiday shopping. The results of a national mobile commerce study performed jointly between Sybase 365 and the Mobile Marketing Association (MMA) have just been released, and have revealed that the channel will play a vital role in influencing the purchasing decision of consumers this holiday shopping season. The research found that this will be true along every part of the purchasing process. Sybase 365 is SAP’s mobile services branch, and is a worldwide leader…
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