Scans direct smartphone and tablet users to candidate videos. The Republican candidate for the Chatham County Commission Chairman, Eddie DeLoach, used QR codes as an element of his primary campaign. The quick response barcodes are printed on mailers that were sent out to voters. The success of this mobile marketing element of the campaign has yet to be seen, but critics have pointed out that the black and white square was tucked quite subtly into the bottom corner of the mailer, and that many voters may not even notice that…
Read MoreTag: mobile commerce for politicians
Canadian politicians adopt QR codes for upcoming election
QR codes have once again entered the Canadian political scene this week as the nation’s political parties vie for the support of the public. All four of Ontario’s major political parties have adopted the barcodes as a way to reach out to voters. Politicians are also pouring much of their time into social networking, which has become the best way to stay engaged with voters. The fate of these politicians may rest in the hands of tech-savvy voters who have become inseparable from their mobile devices. Realizing this, politicians have…
Read More