mobile commerce demographic Archives

Survey shows college students are uninterested in mobile payments

05/05/201405/03/2014 John Montgallo

College students may not be an ideal demographic for mobile commerce initiatives Balance Innovations has released the results of a new survey focused on college students. The survey was meant to determine the interest that these students had in mobile payments. Young people are typically targeted by mobile commerce initiatives because they are typically more tech-savvy and open to using their mobile devices for nearly everything in their daily lives. The survey found, however, that students may not be interested in mobile payments as much as would be believed. 42%…

Mobile commerce produces a new shopping demographic

08/18/201208/16/2012 Stephanie Beck

Commuters have become the latest group of shoppers to target. Private discount etailer, BrandAlley has identified a new mobile commerce shopping demographic upon which to place their focus, and they have now announced a revenue growth of 20 percent for the first half of 2012 as a result of their efforts with smartphone users. This has brought their revenue for the first two quarter to £14 million. The retailer has said that mobile commerce is responsible for a massive increase in both sales and revenue this year and they expect…