Mobile commerce conversions are based on experience

mobile commerce

Improvements to the way that shoppers can use their devices can make all the difference. Although consumers are keen to start taking part in mobile commerce, there are many device users who are still failing to use their smartphones and tablets to actually make a purchase. There have been many guesses as to why mcommerce is failing to live up to its potential. Although security issues have been cited, there have been a number of other theories that are starting to grow about the actual consumer experience, itself. Mobile commerce…

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