Mobile commerce at eBay is no longer separate from overall shopping

Ebay augmented reality Mobile Commerce

Von Schirmeister has announced that the company is no longer made up of individual channels. According to Alexander von Schirmeister, the eBay Europe vice president of marketing, operations, and advertising, the role of the company in retail is no longer defined by channels such as mobile commerce or online shopping, but is instead an overall shopping experience. Von Schirmeister said that “eBay is not m-commerce or e-commerce, it’s commerce period.” This announcement was made at the most recent IAB Mobile Engage conference, at which von Schirmeister was a speaker and…

Read More

Mobile commerce is becoming an important part of online shopping

Mobile Commerce sales

A commentary from Turner Investments has shown that smartphones are growing in importance when people shop. Consumer analysts from Turner Investments have reported that mobile commerce is becoming increasingly important as an element of overall shopping online and that companies that optimize and take part in the smartphone and tablet friendly experience could benefit from this effort. Consumers are increasingly using smartphones and tablets to browse their favorite stores. The latest Turner Investments Sector Focus commentary has revealed that some consumer companies are looking to take advantage of what mobile…

Read More