Tag: mobile commerce australia standard

Mobile commerce adopted by newspaper Down Under

Jesse Collins
mobile commerce Australia

The weekend edition of West Australian is now taking aim at smartphone readers. West Australian, a newspaper from Down Under, has announced that it is moving into mobile commerce with its weekend edition, as readers can now use their smartphones to purchase that product. This opportunity was created in conjunction with Point and Pay as well as PayPal. Point and Pay contributed to the mobile commerce version of the West Australian, due to its offerings for retailers to make sales through their television, print, and outdoor marketing methods. In this…

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Research team works to create standard for mobile commerce

Jennifer Goula
Mobile Commerce predictions

The University of Technology Sydney’s Communications Law Centre (CLC) and Leadbolt, a web and mobile advertising business, have announced that they will be working together to create a standard for mobile commerce. According to professor Michael Fraser, the director of the CLC, this new partnership will help to provide support for important and timely research. He explained that “Technology is now moving so fast that government legislation and market regulation of the m-commerce industries are effectively some 10 to 15 years behind the market.” Fraser also highlighted the fact that…

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