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Study shows mobile commerce local search will exceed desktop in 3 years

Study shows mobile commerce local search will exceed desktop in 3 years

(adsbygoogle = window.adsbygoogle || []).push({}); According to a mobile commerce study performed by BIA/Kelsey, by the year 2015, local search volume over smartphones and tablets will have exceeded that from desktops. This same research is indicating that by the following year, the annual mobile local search will be greater than that performed from a desktop by over 27 billion queries. BIA/Kelsey senior analyst and program director of mobile local media, Michael Boland, explained that ÔÇťAmong the drivers of mobile … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends

Report shows that spending is stagnating for mobile advertising

Report shows that spending is stagnating for mobile advertising

A Relevancy Group report has shown that businesses are currently hesitating to pour more money into a mobile advertising campaign. The research performed in order to create the report indicated that the low return on investment (ROI) and dwindling customer engagement are leading marketers and ecommerce solutions away from making larger and more continued investments into advertising through mobile commerce. Among the participants in the study, 43 percent claimed that they did not intend to boost their … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States