The hope is that it will help them to be able to bypass some of the hesitations of marketers. Amazon is now trying to provide a new opportunity to developers and publishers that will help them to more effectively take advantage of mobile commerce, in conjunction with the expected rapid increase in ad spending over this channel in the next several years. App developers have been struggling to convince marketers that they are worth the limited ad space. This new Amazon mobile commerce option opens up a whole new world…
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Report shows that spending is stagnating for mobile advertising
A Relevancy Group report has shown that businesses are currently hesitating to pour more money into a mobile advertising campaign. The research performed in order to create the report indicated that the low return on investment (ROI) and dwindling customer engagement are leading marketers and ecommerce solutions away from making larger and more continued investments into advertising through mobile commerce. Among the participants in the study, 43 percent claimed that they did not intend to boost their spending on mobile ads within the next year as a result of a…
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