Mobile commerce is loved by the Australian consumer

Mobile games Australia

The Christmas season has been defining for the use of smartphones and tablets by shoppers. According to the most recent statistics released by PayPal Australia, residents of the country have been using their smartphones and tablets for mobile commerce purposes in record breaking amounts throughout the holiday season. This December has become the holiday season with the most digitally connected Australians ever. The figures that have been released have indicated that 22 percent of people in Australia have Made at least one mobile commerce holiday season purchase. The estimates are…

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Mobile commerce data revealed for first holiday weekend at eBay

Ebay m-commerce News

The company has released its data for smartphones and tablets, but not its overall figures. The massive online marketplace, eBay has released its data regarding its mobile commerce sales data for the first holiday shopping weekend of the year, though it has held off on revealing its overall performance. The company shared its PayPal, Marketplaces and GSI Commerce units numbers without further detail. There was no indication from the company as to whether or not the figures that it released represented any improvements in mobile commerce when compared with last…

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Mcommerce will play a role in 2 out of 3 in-store shopping experiences

Mobile commerce holiday shopping

Among smartphone users, two thirds intend to use the devices in brick and mortar shops. The results of an analysis performed by Prosper Mobile Insights have been released, and they have revealed some interesting details regarding the way that mcommerce will be used by shoppers throughout the holiday season. This could provide retailers with some important insight for adjusting their campaigns to boost their ROI. This type of information is critical for last minute changes for the holiday season. What the research discovered, was that 55.3 percent of all mobile…

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Mobile commerce will play an important role in Christmas this year

Mobile commerce holiday shopping

Holiday shopping will receive a notable boost from smartphone shoppers. It’s that time of year again, when businesses make the final tweaks to their strategies for Christmas shopping, and it looks as though 2012 will be a record breaker for mobile commerce sales. Mobile purchasing has already started to trickle in but it is expected to spike very soon. The preparations primarily have Black Friday in mind, but most companies aren’t going to wait until the last minute before deciding whether or not to work mobile marketing into their mix.…

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M-commerce predictions for the holiday shopping season foresee heavy sales

QR Codes Christmas mobile marketing

Mobile shoppers are expected to make 20 percent of online purchases. The figures from the IMRG Capgemini Quarterly Benchmarking Index have been released, and are now revealing that of all of the holiday shopping season purchases that are made this year, it is expected that up to 20 percent could come from mobile ommerce sales. Site visits by way of smartphones and tablets should reach 30 percent during that time. The latest index showed that in the second quarter of this year, the percent of online sales that occurred through m-commerce…

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