Mobile marketing pros learning from Chok! Chok! Chok! ad

mobile marketing coca cola chok chok chok

The Coca Cola ad in Hong Kong which aired on television in late 2011, created a massive phenomenon. Mobile marketing is now reaching the point that it has been around long enough that experts are starting to observe trends and are beginning to identify some of the commonalities among the successful campaigns. The truly explosive strategies such as Coca Cola’s Chok! Chok! Chok! in Hong Kong do have things in common. In the case of that ad, the soft drink giant aired an ad at 10 pm every night that…

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