Understanding mobile loyalty platforms that are non-transactional

Mobile Commerce

A mobile non-transactional loyalty platform is the type that allows a smartphone customer to receive a reward for various types of behaviors such as mobile “check-ins”, and they come with both benefits and drawbacks. The primary drawback to loyalty platforms that are non-transactional is that when a reward is offered to the consumer, and that reward has true cost and value, there is no way to track whether or not that consumer will go on to make a purchase and, if a purchase is made, there is no way to…

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Augmented reality finds a home with McDonald’s Smurfs mobile promotion

McDonald's augmented reality

McDonald’s has tapped into cutting edge mobile advertising technology in order to boost its sales of Happy Meals by engaging consumers with an augmented reality campaign for the Smurfs movie toys, as well as mobile check-ins. The Smurfs augmented reality promotion is being run throughout North America, Europe, Britain, Latin America, and Brazil. This mobile marketing campaign also includes an extensive happy meal program from around the world that encourages customers to be more environmentally conscious and to enjoy the taste and benefits of veggies and fruits. According to McDonald’s…

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