PayPal Here mobile payment system may be a boon for small businesses looking to connect with consumers interested in mobile commerce

Mobile Payments

NFC-powered mobile commerce is gaining momentum all over the world. Many telecommunications and financial organizations are working on developing mobile payment systems that utilize the technology. Some of these organizations have even partnered in order to ensure their share of the market is not taken over by an innovative and enterprising competitor. Acclaimed online payment manager PayPal had once planned to adopt NFC as for its version of a mobile wallet – an application for smart phones that facilitates mobile payments. Earlier this year, the company announced that it would…

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Growing mobile online travel worldwide in 2012

M-commerce growth

yStats.com has released the latest edition of its “Global Online Travel Report 2012”, which has provided an overall view with significant detail about the worldwide online travel marketplace, with the important inclusion of data regarding the use of mobile devices. The report examined the global market as a whole, as well as various individual regions, in addition to 37 countries in Europe, the Americas, the Middle-East, the Asia-Pacific region, and southern Africa. Furthermore, it provided the latest news about the current important companies and issues, making some predictions about trends…

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Sony begins global smartphone marketing campaign

Xperia sola smart phone

This week, Sony will be launching its marketing campaign worldwide in order to introduce its Xperia smartphones to consumers for the first time. The massive global campaign from Sony Mobile Communications is the start of its return into the mobile phone marketplace and underscores the connected entertainment experience with Sony that is enhanced by these new devices. The campaign itself has been entitled “Made of Imagination” and will begin on Saturday, March 24, starting with a 60 second commercial that was directed by Wes Anderson; who was nominated for an…

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Pop-up QR code stores are appearing all over the world!

QR Code Marketing4

The Stockholm Central railway station is now the home of the first QR code pop-up store in Sweden, allowing that city to join the many others that are adding virtual stores to their own public locations. In the case of Stockholm, the mobile barcode pop-up store was created by the e-commerce system developer company, Jetshop, who are hoping that this will provide consumers in Sweden with an opportunity to experience how simple and secure mobile shopping can be. Similarly, Twentieth Century Fox Home Entertainment has worked in collaboration with Taubman…

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Moosejaw outdoor apparel and gear retailer offers mobile payment for purchases

Moosejaw Mobile Payments

Outdoor apparel and gear retailer, Moosejaw, has announced that customers can now make purchases from anywhere within its stores using mobile devices. This has been made possible through the use of Linea-pro, from Infinite Peripherals Inc. (IPC) in combination with the fourth generation devices of Apple iPod Touch in order to provide consumers with quick and convenient options for making purchases. According to the Moosejaw senior vice president of marketing and technology, Eoin Comerford, in a company press release, by using a one-dimensional or 2-dimensional barcode scanner and a magnetic…

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