Articles Comments

QR Code Press » Entries tagged with "mobile business applications"

Tealeaf unveils new mobile customer experience solution

Tealeaf unveils new mobile customer experience solution

Tealeaf, a top provider of digital customer experience management solutions, has now unveiled its latest edition of the Tealeaf CX Mobile, which is a complete solution for its clients. The newest version of Tealeaf CX Mobile enables a sophisticated analysis of the customer experience across all of the various mobile channels, including native Android and iOS apps, hybrid applications, the increasing number of HTML5-based apps, and mobile websites. Mobile commerce is currently growing at a rate that … Read entire article »

Filed under: Featured News, Mobile Commerce, Trends

Is it too early to gauge Google Wallet’s successes and failures?

Is it too early to gauge Google Wallet’s successes and failures?

Many reports have been released indicating that Google is considering ways to rework its Google Wallet, based on the recent announcement that two of the execs involved in the project have left it, and that the company is scrambling to try to get as many wireless carriers to sign on to offer the mobile wallet as possible. This has led many to assume that Google Wallet is facing significant unexpected struggles, though there have been a … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Payments

13 percent of consumers in Europe have scanned an outdoor QR code advertisement

13 percent of consumers in Europe have scanned an outdoor QR code advertisement

According to the results of research from CBS outdoor and Kantar Media, only 13 percent of consumers in Europe have ever scanned an outdoor advertisement’s QR code. That same study indicated that the awareness of these two dimensional barcodes among consumers has reached about 40 percent. Equally, though, when compared to other forms of mobile interactive technologies, QR codes have shown a very positive performance. The report of the research findings, entitled “Interactive Europe”, was created based … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, QR Codes

Pinkberry announces implementation of Google Wallet

Pinkberry announces implementation of Google Wallet

Pinkberry has announced that it has expanded its current mobile strategy to include the implementation of the Google Wallet, to allow consumers to pay for their purchases, receive discounts, and redeem coupons, through the use of their mobile devices. The yogurt retailer, Pinkberry, started in 2005 in California, and that has since spread across the country and around the world with more than 175 locations. Through a partnership with Micros Systems Inc., Pinkberry has been able … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Payments, Near Field Communications, Trends

Along the path to purchase, so it’s important that brands incorporate a mobile strategy that utilizes innovative tools like QR codes

Along the path to purchase, so it’s important that brands incorporate a mobile strategy that utilizes innovative tools like QR codes

World mobile barcode system leader and ScanLife creator, Scanbuy Inc., has announced a partnership with Triad Retail Media – a leader in the marketplace for the creation, management and operation of digital media programs for retailers – in order to provide the retail clients of the latter company with the mobile QR code services of Scanlife. Retailers are now finding that it’s impossible to ignore the number of consumers who are now carrying mobile phones and … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes