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QR Code Press » Entries tagged with "mobile business applications"

13 percent of consumers in Europe have scanned an outdoor QR code advertisement

13 percent of consumers in Europe have scanned an outdoor QR code advertisement

(adsbygoogle = window.adsbygoogle || []).push({}); According to the results of research from CBS outdoor and Kantar Media, only 13 percent of consumers in Europe have ever scanned an outdoor advertisement’s QR code. That same study indicated that the awareness of these two dimensional barcodes among consumers has reached about 40 percent. Equally, though, when compared to other forms of mobile interactive technologies, QR codes have shown a very positive performance. (adsbygoogle = window.adsbygoogle || []).push({}); The report of the … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, QR Codes

Pinkberry announces implementation of Google Wallet

Pinkberry announces implementation of Google Wallet

Pinkberry has announced that it has expanded its current mobile strategy to include the implementation of the Google Wallet, to allow consumers to pay for their purchases, receive discounts, and redeem coupons, through the use of their mobile devices. The yogurt retailer, Pinkberry, started in 2005 in California, and that has since spread across the country and around the world with more than 175 locations. Through a partnership with Micros Systems Inc., Pinkberry has been able … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Payments, Near Field Communications, Trends

Along the path to purchase, so it’s important that brands incorporate a mobile strategy that utilizes innovative tools like QR codes

Along the path to purchase, so it’s important that brands incorporate a mobile strategy that utilizes innovative tools like QR codes

World mobile barcode system leader and ScanLife creator, Scanbuy Inc., has announced a partnership with Triad Retail Media – a leader in the marketplace for the creation, management and operation of digital media programs for retailers – in order to provide the retail clients of the latter company with the mobile QR code services of Scanlife. Retailers are now finding that it’s impossible to ignore the number of consumers who are now carrying mobile phones and … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes

PayPal Here mobile payment system may be a boon for small businesses looking to connect with consumers interested in mobile commerce

PayPal Here mobile payment system may be a boon for small businesses looking to connect with consumers interested in mobile commerce

NFC-powered mobile commerce is gaining momentum all over the world. Many telecommunications and financial organizations are working on developing mobile payment systems that utilize the technology. Some of these organizations have even partnered in order to ensure their share of the market is not taken over by an innovative and enterprising competitor. Acclaimed online payment manager PayPal had once planned to adopt NFC as for its version of a mobile wallet – an application for … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Mobile Payments, Near Field Communications, Trends, United States

Growing mobile online travel worldwide in 2012

Growing mobile online travel worldwide in 2012

yStats.com has released the latest edition of its “Global Online Travel Report 2012”, which has provided an overall view with significant detail about the worldwide online travel marketplace, with the important inclusion of data regarding the use of mobile devices. The report examined the global market as a whole, as well as various individual regions, in addition to 37 countries in Europe, the Americas, the Middle-East, the Asia-Pacific region, and southern Africa. Furthermore, it provided the … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Travel, Trends

Sony begins global smartphone marketing campaign

Sony begins global smartphone marketing campaign

This week, Sony will be launching its marketing campaign worldwide in order to introduce its Xperia smartphones to consumers for the first time. The massive global campaign from Sony Mobile Communications is the start of its return into the mobile phone marketplace and underscores the connected entertainment experience with Sony that is enhanced by these new devices. The campaign itself has been entitled “Made of Imagination” and will begin on Saturday, March 24, starting with a 60 … Read entire article »

Filed under: Entertainment Industry, Featured News, Mobile Commerce, Mobile Marketing, Technology News

Pop-up QR code stores are appearing all over the world!

Pop-up QR code stores are appearing all over the world!

The Stockholm Central railway station is now the home of the first QR code pop-up store in Sweden, allowing that city to join the many others that are adding virtual stores to their own public locations. In the case of Stockholm, the mobile barcode pop-up store was created by the e-commerce system developer company, Jetshop, who are hoping that this will provide consumers in Sweden with an opportunity to experience how simple and secure mobile shopping … Read entire article »

Filed under: Entertainment Industry, Featured News, International, Mobile Commerce, Mobile Marketing, QR Codes, United States