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QR Code Press » Entries tagged with "mobile business applications"

Sony begins global smartphone marketing campaign

Sony begins global smartphone marketing campaign

This week, Sony will be launching its marketing campaign worldwide in order to introduce its Xperia smartphones to consumers for the first time. The massive global campaign from Sony Mobile Communications is the start of its return into the mobile phone marketplace and underscores the connected entertainment experience with Sony that is enhanced by these new devices. (adsbygoogle = window.adsbygoogle || []).push({}); The campaign itself has been entitled “Made of Imagination” and will begin on Saturday, March 24, … Read entire article »

Filed under: Entertainment Industry, Featured News, Mobile Commerce, Mobile Marketing, Technology News

Pop-up QR code stores are appearing all over the world!

Pop-up QR code stores are appearing all over the world!

The Stockholm Central railway station is now the home of the first QR code pop-up store in Sweden, allowing that city to join the many others that are adding virtual stores to their own public locations. In the case of Stockholm, the mobile barcode pop-up store was created by the e-commerce system developer company, Jetshop, who are hoping that this will provide consumers in Sweden with an opportunity to experience how simple and secure mobile shopping … Read entire article »

Filed under: Entertainment Industry, Featured News, International, Mobile Commerce, Mobile Marketing, QR Codes, United States

Moosejaw outdoor apparel and gear retailer offers mobile payment for purchases

Moosejaw outdoor apparel and gear retailer offers mobile payment for purchases

Outdoor apparel and gear retailer, Moosejaw, has announced that customers can now make purchases from anywhere within its stores using mobile devices. This has been made possible through the use of Linea-pro, from Infinite Peripherals Inc. (IPC) in combination with the fourth generation devices of Apple iPod Touch in order to provide consumers with quick and convenient options for making purchases. According to the Moosejaw senior vice president of marketing and technology, Eoin Comerford, in a company … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Payments, United States

Orange QR unveils new tracking software for QR codes

Orange QR unveils new tracking software for QR codes

Orange QR has announced the release of its new tracking software for QR codes, called the Code Tracking Generator, that allows mobile device users to better manage and track the barcodes that they have used. Orange QR is already known for providing access to its search feature for free, so that people can discover more about QR codes and their readers. This new tracking software addresses the fact that while the codes are simple to implement, scan, … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes

LevelUp follows an example left by Starbucks concerning mobile payments and businesses

LevelUp follows an example left by Starbucks concerning mobile payments and businesses

LevelUp, a mobile payment platform for smart phones and other mobile devices, has re-launched one of its most popular services. The service was once built to track deals and bargains offered by local retailers in any given area. LevelUp chose to discontinue the service because it did not mesh well with the platform at the time. Now, however, the company has taken a new approach to developing a new system, one that is based loosely … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Mobile Payments, QR Codes, Trends, United States

QR-IQ announces custom video QR code app for restaurants

QR-IQ announces custom video QR code app for restaurants

QR-IQ has announced the development of a unique app designed for restaurants which allows them to use QR codes to redirect patrons to custom videos that will help showcase the specials for the day. The app functions by rotating among the videos that feature the unique dinner specials for the day. This can be used as a up-selling tool for beverages and appetizers, as well as desserts, and is especially useful at times when the guests are waiting … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes, United States

eBay secures new mobile partnerships and predicts significant m-commerce growth this year

eBay secures new mobile partnerships and predicts significant m-commerce growth this year

eBay Inc. has announced that they are predicting significant volume growth in its m-commerce segment, as well as in its regular e-commerce and auction website, as it anticipates a sizeable increase in the number of people who use their smartphones to shop and pay for products. This online marketplace giant has already been making especially large steps forward into the mobile commerce environment, having developed new apps for its e-commerce platforms. The company has predicted that it … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Payments

Boost Communications raises EUR 3.3 million in venture capital

Boost Communications raises EUR 3.3 million in venture capital

February 26, 2012 – Barcelona, Spain – Boost Communications AS has raised EUR 3.3 million in investor funding from the Norwegian state-owned venture capital fund Investinor AS and the private venture capital fund Norsk Innovasjonskapital III AS (NIK III). – Boost Communications was established in 2000, which makes us a seasoned player in the mobile web and marketing space. As the market is maturing, we want to position ourselves to take a leading role in this … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing

Zmags study examines m-commerce and tablet commerce readiness of top 100 American retailers

Zmags study examines m-commerce and tablet commerce readiness of top 100 American retailers

Zmags has published the results of its study that assessed the cross-channel marketing readiness of the top 100 U.S. online retailers in terms of their use of mobile, tablet, and social media, and they discovered that very few of them are working to achieve the full commerce potential of mobile devices. The study was conducted in November 2011 and examined the smartphone and tablet offerings of the leading 100 retailers (according to the 2011 Internet Retailer … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Tablet Commerce, United States

ComboApp states full support for Apple’s crackdown against unethical marketing at the App Store

ComboApp states full support for Apple’s crackdown against unethical marketing at the App Store

ComboApp Marketing Agency, based in Chicago, has announced that it is giving its full support to the recent crackdown by Apple that stated that any iOS developers who were found to be using marketing techniques that were deceptive to the consumer will automatically have its products banned from the App Store and will no longer be able to do business there. The marketing agency, which is a mobile app promotion services leader, has been very open … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing

Consumers prefer mobile-commerce over their browsers instead of apps

Consumers prefer mobile-commerce over their browsers instead of apps

Zmags, a rich media company, has released the results of its recent survey which has shown that while most users of tablet computers had made purchases through those mobile devices over the holiday shopping season, most of them preferred to do so over their browsers as opposed to using branded apps. Among tablet owners, 87 percent had used their device to make at least one purchase during the holiday shopping period in 2011. The average amount … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends