QR Code Press

QR codes are engaging retail consumers

08/19/201308/17/2013 Julie Campbell

Companies are discovering that their customers are enjoying an enriched experience through barcode scans. The black and white squares that make up QR codes have been called everything from ugly to funky and from vital to useless, but if there is one thing for certain, data is consistently revealing that consumers are scanning on an increasing basis. Retailers are finding that when they apply the barcodes properly, it can enhance the experience they provide. This is because the retailers can take advantage of the fact that consumers are now recognizing…

QR codes based market thrives in China

08/15/201308/13/2013 L. Green

A shopping experience that involves scanning barcodes to make a purchases has taken off. The first QR code store in the Zhejiang province of China’s capital, Hangzhou, is proving to be an extremely profitable and popular experience, as consumers flock to shop in this unique shop. The items in the store each have their own unique barcode that allows them to be purchased. Each of the physical store’s display items has its own unique QR codes that consumers can scan so that they can order the products and then pay…

QR codes featured on police cruisers in Monroe, Ohio

08/13/201308/13/2013 Julie Campbell

The vehicles will now have barcodes that can be scanned by residents who wish to connect with police. The Monroe Police Department in Ohio has now become the first one in the southwestern part of the state to add QR codes to their cruisers, says an announcement that was made by Lieutenant Brian Curlis. The barcodes are being used to help to provide smartphone carrying residents with an easy way to obtain information. Furthermore, according to Lt. Curlis, by scanning the QR codes, residents can also report crimes, making the…

QR codes on tombstones make their mark on Memorial Day

05/29/201305/31/2013 Julie Campbell

The smartphone scannable barcodes make it easier to remember those who have died. Memorial Day gives us a time to remember those who have lost their lives while serving in the armed forces in order to preserve everything that we hold dear, and now technology, by way of QR codes, is providing a new opportunity to remember those individuals with greater detail than what a grave marker can offer. A growing trend is including these barcodes on gravestones to help visitors to learn more about who is buried there. Traditional…

QR codes could play an important role in stopping fraud

05/24/201305/22/2013 Julie Campbell

These mobile friendly barcodes are ideal for helping to reduce the spread of counterfeit products. A counterfeit expert has explained that using unique QR codes on the packaging for alcoholic beverages is now helping to reduce the spread of counterfeit products and false claims. These barcodes allow consumers to be able to verify claims about products while still in store. KPMG’s Geert de Vries, from the risk services unit, has explained that using QR codes can provide far greater benefit than using special ink or holograms, which he calls “relatively…