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Home Depot bumps up mobile holiday strategy with ad campaign

12/10/201112/10/2011 Jorge Gonzalez

Home Depot has announced that it is giving its holiday season mobile presence a boost by using a mobile ad campaign that consumers can use to help find the gifts and products that they’re seeking. The massive home improvement and renovation company is using Pandora to run mobile banner ads. These ads send mobile device users to the m-commerce website, where they can browse and purchase the top must-have items for the season. The banner ad says “Update Your Toolbox With Holiday Savings. Shop Tools.” When it’s tapped, they are…

Report shows that spending is stagnating for mobile advertising

08/11/201108/11/2011 John Montgallo

A Relevancy Group report has shown that businesses are currently hesitating to pour more money into a mobile advertising campaign. The research performed in order to create the report indicated that the low return on investment (ROI) and dwindling customer engagement are leading marketers and ecommerce solutions away from making larger and more continued investments into advertising through mobile commerce. Among the participants in the study, 43 percent claimed that they did not intend to boost their spending on mobile ads within the next year as a result of a…