Mobile shopping apps comprise over half of European e-commerce

UK mobile commerce - Woman with mobile phone

A new Criteo report revealed that retailers in Europe are greatly benefiting from dedicated applications. Criteo has released its Q4 Global Commerce Report which showed that mobile shopping apps are leading to significant successes in Europe. European retailers with dedicated applications are seeing widespread sales. Retailers have found that making mobile a priority is no longer an option but is quite the necessity. The report revealed that retailers that placed a priority both on mobile shopping apps and the mobile web, their performance gains are significant. The retailers with a…

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Mobile app revenue jumped 35 percent last year on iOS and Android

young woman tablet smartphone mobile app revenue

Over the last couple of years, there have been concerns about app sales dropping off – so far so good. The last couple of years have been worrisome for developers and their mobile app revenue. Many experts have suggested that smartphone apps have either peaked or are dying off and are no longer worth creating. However, the revenue growth experienced last year suggests that there is life yet in the application market. Developers that still have incredible app ideas up their sleeves may still have considerable opportunities to take advantage…

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Mobile commerce shopping is central to consumer retail experience

mobile commerce shopping

App Annie report shows m-commerce is a vital step along the customer purchasing journey. The retail industry has reached the point that it isn’t surprising to hear that mobile commerce shopping plays an important role. That said, according to App Annie, smartphone shopping is playing a central and critical role along the complete retail journey. American retailers are no longer able to think of m-commerce as simply an optional luxury. The report shows that the mobile commerce shopping trend has made a mobile strategy a necessity for retailers that want…

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Mobile shopping apps to play central role in holiday e-commerce this year

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The 2017 holiday season will have many consumers looking to their smartphones for products they want. A recent comScore survey has shown that mobile shopping apps aren’t suffering the same pain as other types of application. A survey revealed that most smartphone users aren’t downloading any apps at all from one month to the next. The firm’s data revealed 51 percent of mobile phone users don’t download any new apps month to month. The same survey determined that mobile shopping apps are still being downloaded, even when pretty much every…

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Retail mobile apps have moved ahead of e-commerce sites

retail mobile apps shopping

As consumers use their smartphones for a growing number of tasks, retailers are being advised to keep up. As m-commerce reaches an explosive growth rate, retail mobile apps are becoming increasingly important to consumers as they shop. In fact, this trend is becoming important enough that retailer are now being cautioned that if they don’t start offering the right tools to attract and keep shoppers over their smartphones, they will already be losing out. Due to a growing number of analytics reports, it has become generally accepted that more traffic…

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Disney mobile game lawsuit filed over data collection from children

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The entertainment giant has been accused of violating privacy laws about how personal data can be collected from minors. A federal court is asking some heavy questions about Disney mobile game practices involving personal data collection from children. As a result of these alleged activities, Disney has been sued. The class action lawsuit accuses Disney of having included inappropriate ad-tracking software in its mobile games. The Disney mobile game security lawsuit alleges that the company’s ad-tracking software illegally monitors its users and shares children’s personal identifying information with third parties.…

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Airline apps under development in United Airlines partnership with IBM and Apple

united airline apps for employees

The goal is to come up with a complete fresh generation of mobile applications for United employees. United Airlines is working with IBM and Apple to come up with a brand new generation of mobile airline apps to be used by its employees. The intention to create the mobile applications reflects a new strategy underway at United Airlines. United has already issued over 50,000 Apple iPhones and iPads to its gate attendants, flight attendants and other front-line workers. This new effort with IBM and Apple will help those employees to…

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Christmas themed mobile games updates released from G5 Entertainment

tablet smartphone in-app mobile commerce

The firm has issued a slew of holiday-themed content in several of its most popular game apps. G5 Entertainment has launched updates for Christmas themed mobile games in many of its most popular apps. These have allowed players to continue enjoying the games they love while getting into the holiday spirit. Many game developers have jumped onboard the tradition of decorating their apps for the season. In fact, when it comes down to it, many of the G5 Entertainment updates for Christmas themed mobile games arrived later than those from…

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10 Innovative Ways of Using Your Smartphone

Smartphones have become an integral part of our lives that life today without smartphones seems impossible. All day we keep on doing multiple activities on our smartphones like chatting, taking photographs, making a selfie, reading articles or checking our emails. Almost all our daily life activities are connected with smartphones from our friendship on social media networks to the notifications of live news that we receive on our mobile phones. This led most people – who are traditional or conservative in their approach to believing – that mobiles have ruined…

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Mobile push notifications are surprisingly effective

mobile ad revenues trends texting push notifications

Businesses looking to boost customer engagement may need to alter their smartphone advertising. Mobile push notifications may not have nearly the reputation they deserve. At the moment, brands are facing a near crisis in app engagement. In order to help address this issue, many companies are attempting to return lapsed users to engagement via many means. Among those methods are push notifications. A major barrier to success has been that mobile device owners will stop using apps over time. They may love the application when they first download it but…

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Mobile privacy concerns from Facebook’s new Lifestage app

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The new Facebook app aimed directly at teens is causing worries over potential personal security issues. Mobile privacy concerns have appeared along with the unveiling of Facebook’s new Lifestage app. The mobile application is geared directly toward teens, raising worries about certain personal security risks. Facebook started as a social network for university students, but its market has been growing increasingly older. Those young original users have stuck with the social network. However, the platform hasn’t managed to appeal to younger users as it did when it first started. Therefore,…

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