The popular café chain intends to invest a considerable amount of money into improving its application. Starbucks has become exceptionally popular as a coffee chain and over recent years its mobile app has played a huge role in its ability to differentiate itself from the rest of the increasingly crowded café market. In terms of its success with mobile payments, it is virtually unparalleled and is often seen as the ultimate success story. Starbucks has moved exceptionally strategically and has already poured a massive effort into creating an extremely functional,…
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