mobile app statistics Archives

Mcommerce scramble being faced by large retailers like Walmart

09/24/201209/24/2012 Stephanie Beck

The retail giant is trying to bring itself forward from having fallen far behind in mobile. A recent mcommerce study performed by comScore showed that almost 86 million consumers – translating to four of every owners of a smartphone – had accessed retail websites using that device in July by way of mobile apps. Brick and mortar retailers are finding themselves falling far behind those that have already excelled online. For example, Best Buy and Walmart are finding themselves dragging increasingly further behind the online giants such as eBay and…

Fiksu mobile commerce statistics indicate iPhone app downloads are continuing to fall

06/01/2012 Jennifer Goula

Apple apps have lost steam and experts wonder if they will recover. A report has just been released by the rapidly growing smartphone application user acquisition platform, Fiksu, which has provided mobile commerce statistics that suggest that the download of apps for Apple products has continued their decline throughout April of this year, while at the same time the acquisition cost per loyal user has risen. Changes in the games and social networking categories at the technology giant’s App Store have brought in some increased competition due to the new…

Why businesses are choosing mobile apps as their marketing future

09/14/201109/14/2011 John Montgallo

Mobile apps have become quite commonplace today, as businesses and brands race to release new offerings to their consumers. This is not just an attempt by companies to get in on a popular fad, but it is – according to experts – establishing a solid foundation for a trend that is likely to grow as a critical part of any mobile marketing mix. In fact, by 2014, many experts believe that there will be approximately 33 billion mobile apps available from different companies. At the same time, by 2012, the…