Tag: mobile app revenue

Mobile game revenue is up 35 percent over the last 2 months

L. Green
Mobile game revenue - person playing game on smartphone

Since February, app gaming earnings have jumped by almost a third, says a marketing analytics report. Mobile game revenue has shot up by 35 percent since February, according to data from mobile marketing analytics firm, AppsFlyer. The report on the data indicated that this increase was a result of the impact of the coronavirus. A report called “The Coronavirus (COVID-19) Impact on App Installs and Marketing Budgets” looked at mobile game marketing revenue starting on February 25, 2020. It examined casual games and social casino earnings. That mobile game revenue…

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Mobile app revenue jumped 35 percent last year on iOS and Android

Sam Lambert
young woman tablet smartphone mobile app revenue

Over the last couple of years, there have been concerns about app sales dropping off – so far so good. The last couple of years have been worrisome for developers and their mobile app revenue. Many experts have suggested that smartphone apps have either peaked or are dying off and are no longer worth creating. However, the revenue growth experienced last year suggests that there is life yet in the application market. Developers that still have incredible app ideas up their sleeves may still have considerable opportunities to take advantage…

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Half of revenue from mobile game apps generated by 0.19% of players

Julie Campbell
mobile game apps

Gaming applications must be very careful about their strategies as very few users actually buy. Publishers of mobile game apps need to take a great deal of care as they market their applications and target their new users, as a wide majority of players won’t ever actually make any purchases. A recent Swrve study revealed that only a tiny sliver of all players made up about half of the revenue. In fact, 48 percent of the total revenue generated by mobile game apps comes from a virtually microscopic 0.19 percent…

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