Tag: mobile app development

Mobile app development is rarely financially successful

Jennifer Goula
Mobile app development

Recent research from Gartner has shown that less than 001 percent of applications succeed in earnings. According to some of the latest mobile app development data from Gartner, less than 0.01 percent of consumer applications that are created and made available to smartphone and tablet users will actually be considered to be a financial success from now through the end of 2018. This is not promising information for application developers, but it does show the importance of best practices. Gartner also pointed out that approximately 90 percent of mobile app…

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The harm being caused to Android by monetization issues

Jesse Collins
Mobile marketing strategy

According to a Flurry report, the platform is being killed by low developer revenues. Flurry has released the results of its mobile marketing study, which has shown that Android is suffering from a serious monetization issue, as its developers are being paid only 24 cents for every dollar made by those for iOS. Flurry’s vice president of marketing, Peter Farago, explained that there are three primary reasons that are causing the monetization gap at Android. Android payments are not seamless, as Google Wallet has not spread rapidly enough. The Google…

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NFC Forum issues global call for innovative NFC-related projects

John Montgallo
NFC Technology

The NFC Forum, a non-profit industry association that promotes universal standards regarding the use of NFC technology, has issued a worldwide call to technology developers, inviting them to participate in the upcoming Tap into Innovation NFC Global Competition 2012. The association is looking for promising new projects that could advance the use of NFC technology. The group is anticipating a wide variety of entries into the competition that cover a number of different industries. NFC technology is becoming a major force in the worlds of commerce and marketing. The technology…

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A mobile consumer needs optimized search and navigation from a site

Jesse Collins
Mobile Marketing

There are many decisions to make and metrics to monitor when attempting to design an effective, positive, and engaging mobile experience, such as whether a mobile site should be created, or whether a feature-rich mobile app will be more appealing and will encourage greater results. What many marketers fail to do, and the step that can have some of the largest impact on making the right choices, is to take a step back and ensure that the very basics are covered first, before trying to move ahead and get fancy.…

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Google provides developers with prep data for Ice Cream Sandwich

Julie Campbell
Google Ice Cream Sandwich

Google has released data to help developers to prepare for the upcoming launch of Ice Cream Sandwich (ICS) so that apps can be properly readied for the latest Android developments. Google’s official Android developer website’s lead tech writer, Scott Main, wrote in a blog post that the ICS design is meant for running on any screen size from smartphones to tablets with larger screens. That said, apps that have been created to run under Android 3.0 Honeycomb are designed to be “forward compatible”, which means that they will also be…

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