FierceBiotech IT tests mobile technology with senior pharma, biotech, and IT leaders

Mhealth

FierceBiotech IT has been updating pharmaceutical, biotechnology, IT leaders on the ways in which technology is moving forward, and that includes the use of mobile for the shaping of clinical research and trials. Mobile developers are already starting to make ground with some of the large drug making companies (and their deep pockets), as they come up with new devices and apps that help to streamline the various processes for product development, marketing and advertising, and sales. The mobile industry is starting to believe that there is a significant place…

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App searches to become simplified

Mobile apps payments

When apps first started becoming popular, there weren’t enough of them to worry about the state of the marketplace and its overall search-ability, but as smartphones and tablets have become much more commonplace, app-related search engines have become far too messy to continue as they are in 2012. The mobile world has become a chaotic battle for developers to try to have their apps discovered, even when device users are seeking those apps specifically. The stores and search engines for apps are finally now beginning the improvements to their support…

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New mobile app privacy guidelines released for comment by the Mobile Marketing Association

Mobile App Builder

The head trade association for the mobile industry worldwide, the Mobile Marketing Association, has announced that it has released a document called the “MMA Mobile Application Privacy Policy” , for public comment. It contains the first-ever set of guidelines for the basic data processes and privacy issues pertaining to mobile apps. According to Greg Stuart, the CEO of MMA Global, the guidelines issued by the organization for public comment will address an urgent requirement for all businesses that are active in the mobile marketing industry. They are meant to offer…

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Dell widens its mobile efforts to include Android

Dell tablet Mobile

Dell Inc., the computer manufacturer, has unveiled a new mobile commerce strategy that includes an app that will function for both shopping and support so that its customers can locate the products they want, and the company can widen its mobile presence. Mobile device users can obtain the Dell Mobile App by using any Android web browser and entering: http://www.dell.com/appdownload. Alternately, the app can also be obtained at the Google Android Market, where it can be downloaded for free. According to the Dell director of global mobile, Brandon McGee, from…

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Google provides developers with prep data for Ice Cream Sandwich

Google Ice Cream Sandwich

Google has released data to help developers to prepare for the upcoming launch of Ice Cream Sandwich (ICS) so that apps can be properly readied for the latest Android developments. Google’s official Android developer website’s lead tech writer, Scott Main, wrote in a blog post that the ICS design is meant for running on any screen size from smartphones to tablets with larger screens. That said, apps that have been created to run under Android 3.0 Honeycomb are designed to be “forward compatible”, which means that they will also be…

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Google directs AdSense toward mobile web, halting AdMob in that market

Google

Due to the crossover that was bound to occur between AdSense and AdMob in terms of their offerings to the mobile advertising marketplace, Google will be pushing AdSense to publishers as it withdraws AdMob support from mobile. Experts are anticipating a number of cuts and integrations of features to both platforms. It first purchased AdMob in 2009 for $750 million, in a direct attempt to capitalize on the mobile advertising market. This form of advertising, but on the mobile web and with apps, is a natural complement to the search…

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Layar challenges developers to revitalize print industry through use of augmented reality

Layar AR Browser

In a world growing increasingly enamored with all things digital, the publishing industry has begun falling behind. While print still holds a treasured place in the hearts of an older generation, younger people are not convinced of the value of published works. The new generation believes that technology is the only viable form of media, claiming that print has little place in a digital era. Layar, pioneers of augmented reality, however, is not willing to let the publishing industry slide into obscurity. Layar is well known for its development of…

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Verizon Wireless opens a center dedicated to the progress of augmented reality

Mobile App Builder

Augmented reality is beginning to make waves in the mobile industry. The technology has been around for a number of decades now, but it has only been recently that it has garnered any sort of acclaim. Initially, AR surfed on the heels of 3D technology, which drew in its own share of enthusiasm from both consumers and businesses. As the interest surrounding 3D wanes, however, AR has steamed ahead, and now more technology and telecommunications companies are taking notice. Verizon Wireless has been investing in AR technology for some time…

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Multi-Platform “Hybrid” Mobile Apps Emerge

Mobile App Builder

Lotte Card, a credit card company from South Korea, has come up with a solution to the struggle faced by mobile app developers that has limited them to the choice of either developing apps that function over multiple platforms or coming up with a sophisticated custom app – but not both. Though mobile apps are already possible for multi-platform use, one of the most significant problems that are faced with their development is that there was a limit to the sophistication that was possible for apps that would function across…

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Qualcomm backs augmented reality, shows off their technology at the Uplinq Conference

Uplinq Conference 2011

Earlier this month, Qualcomm, designers and suppliers of various mobile technologies, hosted the Ulinq Conference in San Diego, California. The conference attracted mobile app developers and representatives from giant wireless companies from around the country. The major point of interest during the conference was augmented reality and how it will be changing the mobile landscape in the years to come. Qualcomm showed off some innovative uses of the technology and how it could be used to transform mobile games and marketing campaigns into dynamic experiences. Qualcomm has been developing AR…

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IRCE offers iPhone apps basics in 2011 report

Mobile Marketing Tips

The Internet Retailer Conference and Exhibition’s 2011 report demonstrated the increasing importance and benefit of marketing and sales via mobile device, and offered a crash course in the basics of apps for Android and iPhone smartphones. This information was presented at the annual event by Brad Wolansky, the CEO of the Golf Warehouse retailer, which is already receiving approximately 3 percent of their sales through the use of mobile devices – almost all of which were iPads and iPhones. In fact, through The Golf Warehouse m-commerce site, 84 percent of…

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