Mobile push notifications are surprisingly effective

mobile ad revenues trends texting push notifications

Businesses looking to boost customer engagement may need to alter their smartphone advertising. Mobile push notifications may not have nearly the reputation they deserve. At the moment, brands are facing a near crisis in app engagement. In order to help address this issue, many companies are attempting to return lapsed users to engagement via many means. Among those methods are push notifications. A major barrier to success has been that mobile device owners will stop using apps over time. They may love the application when they first download it but…

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